Go Back   Team-BHP > BHP India > Motorbikes


Reply
 
Thread Tools Search this Thread
Old 8th November 2017, 18:06   #1
BHPian
 
TusharK's Avatar
 
Join Date: Jul 2017
Location: Pune
Posts: 916
Thanked: 7,066 Times
Default Hero mulls separate dealerships for bikes over 150cc

Hero MotorCorp is planning to set up separate retail outlets to sell its bikes with engine displacements of 150cc and above.

Hero mulls separate dealerships for bikes over 150cc-hero.jpg

Pawan Munjal, Chairman, MD and CEO of Hero MotorCorp told the media that a new retail strategy is under consideration, which will be able to service premium customers. He also disclosed that the company has lined up more bikes and scooters with engine capacities more than 150cc.

At present, Hero MotorCorp has over 6,000 dealerships across India. All of its products are sold under the same roof. Entry-level bikes like the Splendor, HF Deluxe and Glamour will continue to be sold at existing Hero dealerships, while retail operations of larger bikes like the Karizma ZMR, Achiever 150 and Xtreme Sports are likely to be moved to the new outlets.

Source: Economic Times
TusharK is offline   (4) Thanks Reply With Quote
Old 8th November 2017, 19:08   #2
BHPian
 
PrasunBannerjee's Avatar
 
Join Date: Aug 2017
Location: Udaipur
Posts: 89
Thanked: 232 Times
Default Re: Hero mulls separate dealerships for bikes over 150cc

A Nexa for two wheelers coming up next. Looks like Hero is here to follow suit in automotive industry and lead the two wheeler market in new trend. Would be interesting to observe in the coming times.
PrasunBannerjee is offline   (1) Thanks Reply With Quote
Old 8th November 2017, 19:16   #3
Senior - BHPian
 
Red Liner's Avatar
 
Join Date: Aug 2006
Location: Bangalore
Posts: 2,448
Thanked: 1,556 Times
Default

Already been done by Bajaj for probiking and now KTM. Just that hero is waking up a little late for the party.
Red Liner is online now   (2) Thanks Reply With Quote
Old 8th November 2017, 21:11   #4
Senior - BHPian
 
PrasannaDhana's Avatar
 
Join Date: Jun 2015
Location: TN
Posts: 1,065
Thanked: 3,482 Times
Default Re: Hero mulls separate dealerships for bikes over 150cc

Is this some kind of a joke? Hero should first launch some of the concepts they showcased at the 2014 autoexpo.

What will you showcase in the exclusive showrooms? Ugly zmr , zma and achiever 150 hahaha
PrasannaDhana is offline   (5) Thanks Reply With Quote
Old 9th November 2017, 01:13   #5
BHPian
 
Join Date: Jul 2015
Location: Trivandrum
Posts: 32
Thanked: 37 Times
Default Re: Hero mulls separate dealerships for bikes over 150cc

Have they not stoped making ZMR already? Even other models above 150cc are no great shakes in market. As Hero's smaller bikes seems to sell by themselves, I guess not having to keep stock of larger bikes might make some of their dealers happy.
IndieGooner is offline   (1) Thanks Reply With Quote
Old 9th November 2017, 10:44   #6
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 50,561
Thanked: 109,060 Times
Default Re: Hero mulls separate dealerships for bikes over 150cc

Quote:
Originally Posted by PrasunBannerjee View Post
A Nexa for two wheelers coming up next.
100% agreed. Hero is looking at doing a Nexa here.

As Maruti has proven, having another retail brand is an effective way of increasing dealerships & thus, sales. Lets call the existing Hero dealers 'Hero 1' and the new chain 'Hero 2'.

- You can expand your retail network by opening a 'Hero 2' outlet right next to 'Hero 1'. That wouldn't be possible with just the 'Hero 1' brand.

- 2 salesmen selling 5 products each will do a better job than 1 salesman selling 10 products. 2 showrooms selling 10 products each will always do better than 1 showroom selling 20 products.

- 'Hero 2' outlets will be first offered to existing 'Hero 1' dealers, so they don't end up unhappy with the situation.

- In exchange for the investment, 'Hero 2' gives them higher-priced 2-wheelers (thus, fatter profit margins).

Quote:
Originally Posted by Red Liner View Post
Already been done by Bajaj for probiking and now KTM.
I wouldn't say they are directly comparable as KTM is a motorcycle brand in itself.
GTO is offline   (1) Thanks Reply With Quote
Old 9th November 2017, 10:59   #7
BHPian
 
ethanhunt123's Avatar
 
Join Date: Aug 2006
Location: Bangalore
Posts: 980
Thanked: 359 Times
Default Re: Hero mulls separate dealerships for bikes over 150cc

All works well in theory - but where are the products for the "premium dealerships" to sell ? Hero has not shown any competence in making non-commuter bikes after Honda divorce. Karizma ZMA/ZMR was a joke of a refresh & less said about CBZ extreme the better.
ethanhunt123 is offline   (1) Thanks Reply With Quote
Old 9th November 2017, 11:32   #8
BHPian
 
Vignesh_N/A's Avatar
 
Join Date: Jun 2016
Location: MAS
Posts: 132
Thanked: 145 Times
Default Re: Hero mulls separate dealerships for bikes over 150cc

A whole showroom for ZMR alone? Damn, that is going to be expensive.

PS: I dont think xtreme and achiever will qualify for "bikes over 150cc"
Vignesh_N/A is offline   Reply With Quote
Old 9th November 2017, 11:47   #9
Distinguished - BHPian
 
CrAzY dRiVeR's Avatar
 
Join Date: Jun 2006
Location: India
Posts: 10,360
Thanked: 21,971 Times
Default Re: Hero mulls separate dealerships for bikes over 150cc

Quote:
Originally Posted by PrasannaDhana View Post
Is this some kind of a joke? Hero should first launch some of the concepts they showcased at the 2014 autoexpo.
Absolutely!

Products first please. As of now - Hero has not even a single desirable product in their stable.

Here's a reality check from September 2017.

Hero mulls separate dealerships for bikes over 150cc-img_20171109_114344.jpg

Almost everything they launched above the bread and butter 100cc segments recently has flopped. For a company selling close to 2.25L motorcycles a month, all they had was 8k units above 150cc. A separate network is not the answer for that, better products are!


Quote:
Originally Posted by GTO View Post
I wouldn't say they are directly comparable as KTM is a motorcycle brand in itself.
Before KTM - there was Bajaj Probiking. These dealerships were to cater to the bigger Bajaj bikes like the Pulsar 220 and the likes.

Kawasaki and later KTM branding were added to these probiking outlets much later. So yes, it initialy started off as a similar concept. But then - Bajaj had the products to back it up - Pulsar 220, 200, Avenger 220 were all arguably ahead of the competition back then, and they continue to sell even now.


Quote:
Originally Posted by GTO View Post
100% agreed. Hero is looking at doing a Nexa here.

As Maruti has proven, having another retail brand is an effective way of increasing dealerships & thus, sales.
Maruti didn't prove it in a day. We at Team Bhp did not believe this concept when the SCross came out. It was products like the Baleno that made real use of the NEXA network.

Which is squarely what Hero lacks for now. Hope, they have some big plans in mind for the Auto Expo 2018. Their recent show at EICMA was nothing short of a disappointment.

Last edited by CrAzY dRiVeR : 9th November 2017 at 11:53.
CrAzY dRiVeR is offline   (4) Thanks Reply With Quote
Old 9th November 2017, 12:32   #10
BHPian
 
Join Date: Mar 2013
Location: Bangalore
Posts: 204
Thanked: 153 Times
Default Re: Hero mulls separate dealerships for bikes over 150cc

I don't know about Hero's primary concern. When I was dabbling between Bajaj Ct100B, Tvs Sport, and Hero Splendor, the only 150cc bike they had was Achiever. Essentially, Xtreme, Hunk, and Karizma are only on website and not one piece is available for sale across the country. First, they should have the bikes to start with.
PNTLovesNano is offline   (1) Thanks Reply With Quote
Old 9th November 2017, 12:33   #11
Senior - BHPian
 
rajshenoy's Avatar
 
Join Date: Apr 2006
Location: bangalore
Posts: 2,046
Thanked: 788 Times
Default Re: Hero mulls separate dealerships for bikes over 150cc

And what are those bikes? Hero has been only conceptualizing bikes above 150cc and none have come out on the road yet. I am safely ignoring what is left of Karizma, I dont think there are many takers for that anyway.

Last edited by GTO : 10th November 2017 at 10:09. Reason: Poorly typed post
rajshenoy is offline   Reply With Quote Received Infraction
Old 3rd December 2017, 17:32   #12
BHPian
 
Fulcrum's Avatar
 
Join Date: Oct 2017
Location: Jaipur
Posts: 53
Thanked: 203 Times
Default Hero MotoCorp to launch premium showrooms.

Hero MotoCorp seems to be going the Maruti Suzuki way as the company is working to come out with a separate retail channel to sell its premium products (150 cc and above) like Maruti did with it's NEXA dealerships.

The company has confirmed that it will launch a handful of new models during the current fiscal year. The new product lineup will also include some premium bikes and scooters. Hero's recently unveiled 'XPulse' off-roader concept is also among the upcoming premium products of the company. It's a dual-purpose adventure bike offering a mix of on-road comfort and off-road capabilities. Besides this, Hero will bring in the Xtreme 200S sports bike. Based on the diamond type chassis, the Xtreme 200S features mono halogen headlamp with twin LED pilot lights, LED tail lamp, contrast coloured mud guard at the front tyre and 17-inch wheels.Name:  ImageUploadedByTeamBHP1512302470.721206.jpg
Views: 732
Size:  179.8 KBName:  ImageUploadedByTeamBHP1512302521.039087.jpg
Views: 725
Size:  140.4 KB
Fulcrum is offline   (2) Thanks Reply With Quote
Old 4th December 2017, 00:32   #13
BHPian
 
Join Date: Jan 2012
Location: Torrance, CA
Posts: 288
Thanked: 174 Times
Default Hero MotoCorp to launch premium showrooms.

Slightly off topic, I have been watching the Hero golf tournament currently being held in Bahamas. Looks like Hero is launching motorcycles in USA market by 2019.

Last edited by mazda4life : 4th December 2017 at 00:38.
mazda4life is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Govt mulls over separate driving licence for high-end bikes jkdas Motorbikes 41 8th January 2016 09:41
Hero announces 150cc Turbo-Diesel Scooter and Dash 110cc scooter CARDEEP Motorbikes 64 1st October 2015 10:24
Hero Honda Hunk 150cc news confirmed robin_1981 Motorbikes 49 31st October 2010 04:32
Fiat mulls separate distribution network airbender The Indian Car Scene 5 13th October 2010 21:24


All times are GMT +5.5. The time now is 18:21.

Copyright 2000 - 2018, Team-BHP.com
Proudly powered by E2E Networks