![]() | #1 | ||
BHPian ![]() Join Date: Jul 2015 Location: 30°N 76°E
Posts: 461
Thanked: 1,281 Times
| ![]() Came across this latest news report in the financial express regarding relaunch of Jawa Motorcycles. https://www.financialexpress.com/aut...ullet/1223540/ News Courtesy: The Financial Express Quote:
Quote:
Mahindra Jawa 250 ![]() Last edited by ssambyal1980 : 29th June 2018 at 10:44. | ||
![]() | ![]() |
|
![]() | #2 |
Team-BHP Support ![]() ![]() | ![]() All good, except that four speed gearbox! Even the Enfields have moved on from that 'tradition', as Mahindra claims it. ![]() Also, sad we can't get the two stroke 350 twin. Just hear this roar - reminds me of the Yezdi Roadking, one of my favourite sounding motorcycles ever - not surprising being a Jawa afterall. Last edited by CrAzY dRiVeR : 29th June 2018 at 11:29. |
![]() | ![]() |
![]() | #3 |
BANNED Join Date: Nov 2006 Location: Bengaluru
Posts: 4,370
Thanked: 2,246 Times
| ![]() Hopefully it will look like a Jawa ! The cooling fins and the double silencers need to be like Jawa. Shouldn't they build it in Mysuru to bring back that nostalgia ! |
![]() | ![]() |
![]() | #4 | |
BHPian ![]() Join Date: Nov 2017 Location: Mumbai
Posts: 168
Thanked: 912 Times
| ![]() Quote:
IMHO, Mahindra should do what Triumph did with the Bonneville line-up. Let the Jawa bikes look retro on the outside, but make them modern on the inside. They already have a gem of an engine doing duty on the Mojo, why not plonk it in the Jawa 350? Not only does it make economic sense, but also with 27hp and 30 nm, it will easily outperform the Classic 350 which happens to be RE's highest selling model. I'm not even going to mention the refinement and reliability advantage of the Mojo's engine, because everyone has that advantage over RE ![]() Anand Mahindra is right, the Jawa 350 could be a very tough competitor to RE's Classic 350. Last edited by Shumi_21 : 29th June 2018 at 12:00. Reason: Typos | |
![]() | ![]() |
![]() | #5 | |
BHPian Join Date: Dec 2005 Location: bang
Posts: 734
Thanked: 2,349 Times
| ![]() Quote:
Mahindra has tried its hand at entering the motorcycle market with its own name and has not made any headway. So now , using a time tested brand like Jawa or BSA would definitely give a good marketing advantage. What now would be interesting to see is , which segment of people Mahindra is expecting to attract by re introducing the Jawa brand?. Surely , those who rode and enjoyed these bike in their prime would have moved on to cars and younger generation do not know much about the motorcycle. Jawa / Yezdi 350?. How many are even aware that such a bike even existed. | |
![]() | ![]() |
![]() | #6 |
Senior - BHPian Join Date: Mar 2005 Location: N.A
Posts: 7,047
Thanked: 2,731 Times
| ![]() Famous last words. Mahindra introduced Navistar trucks similarly targeting Tata Motors, saying "OK is no longer OK". We all know what happened to that ill-fated venture. IMHO they should try to create their own presence rather than trying to gatecrash someone else's party. This approach from Mahindra seems very immature and wannabe - its a bit like Don Quixote tilting at the windmills, Mr Mahindra. Perhaps it sounds 'cool' to his twitter fans, but it does not seem like a very sound business strategy. Jawa can never have the emotional quotient of the Bullet, simply because Ideal Jawa shut down and has been off the radar for nearly a quarter of a century now. The guys who rode Jawa in its heyday (before the 100cc IndoJap onslaught) are all grandfathers now. There is no residual value in the brand - they have to create value all over again. |
![]() | ![]() |
![]() | #7 | |||||
BHPian ![]() Join Date: Jul 2015 Location: 30°N 76°E
Posts: 461
Thanked: 1,281 Times
| ![]() Quote:
Quote:
Quote:
Quote:
Quote:
Last edited by ssambyal1980 : 29th June 2018 at 13:51. | |||||
![]() | ![]() |
![]() | #8 |
Senior - BHPian ![]() | ![]() The advantage with Enfield was that they already had a 4 stroke engine when other manufacturers had two stroke bikes only. This could help them be in continuous production and probably one of the reasons the brand hasn't been forgotten like the Yezdi/Jawa. If Mahindra has to be brink back Jawa, it would end up like the Mojo for the same reasons many have mentioned before. Even if they put a modern 4 stroke engine on the similar looking bikes like Roadking and the 350, they would hardly be any takers, simply because they don't look modern to the majority buyers. What they should be doing is move forward rather than look back and leave Yezdi as it was in the minds of people who remember it. Co-incidentally, this morning I just removed the covers off member Sandeepmohan's old 350 twin that's been parked in my lot for over a year, just to see if all was okay. Last edited by tharian : 29th June 2018 at 15:04. |
![]() | ![]() |
![]() | #9 |
Senior - BHPian Join Date: Aug 2008 Location: Bombay
Posts: 1,193
Thanked: 1,460 Times
| ![]() I wish Mahindra all the best for considering Jawa for its second innings in India. Jawa Yezdi has a cult following in India especially down south. Only fly in the ointment is that the two strokes wont come to India. But why? I have seen brand new 2 Stroke Bajaj RE auto rickshaws getting registered. Given that it is a three wheeler used for public transport, but still. Agreed that most millennials don't even know what Jawa/Yezdi was. But that depends, as most of my cousins (read millennials) know about the legend of Jawa/Yezdi. Courtesy me and fellow seniors who keep talking about motorcycles of the past every time we meet. But in my opinion the character of Jawa/Yezdi was its two stroke rumble which one could identify from a distance without even looking. Being an RE enthusiast and an owner I look at Jawa/Yezdi as a peer to RE and not enemy. I cannot predict what its launch will have on RE, sales wise. But one thing for sure I know is that it will rekindle the passion of potential buyers and former owners of brand Jawa/Yezdi. I missed the train while Jawa/Yezdi was in production as I didn't start earning then. But if Mahindra pulls it off then I can consider owning one albeit would have loved the two stroke version. Given a choice I would've opted for the Jawa 350 Retro two stroke model from the variants given on their UK website. |
![]() | ![]() |
![]() | #10 | |
BHPian Join Date: Jul 2016 Location: Hyderabad
Posts: 973
Thanked: 1,357 Times
| ![]() Quote:
Irrespective of whether Mahindra can revive the brand, these vintage vehicles do have some cult following even in today's world. Try searching for a well maintained/restored RD350 HT/Yezdi Roadking/G2 Engined RE, the owner is most likely a millennial. Last edited by jetsetgo08 : 29th June 2018 at 17:00. | |
![]() | ![]() |
![]() | #11 |
Senior - BHPian ![]() | ![]() I can't wait for this bike, and I think there is definitely a market for it that Royal Enfield is ruling simply because of the lack of alternatives. Here's the demographic that I think other manufacturers are missing out on. The target buyer is
Royal Enfield hits this sweet spot. I hope to see more bikes from Jawa / Triumph etc (even Japanese - maybe smaller versions of bikes like XSR or CB1100) to fill this gap. |
![]() | ![]() |
|
![]() | #12 |
BHPian Join Date: May 2012 Location: UK-07
Posts: 462
Thanked: 1,063 Times
| ![]() Even if millennials can't (or don't care to) remember the Jawa / Yezdi scorchers, one's got to admit that retro styled bikes, with the right acoustics accompanying it (a reverberating , thumping dug-dug-dug or the trademark potato-potato-potato) are still somewhat of a hot commodity in the Indian motorcycle scene. Give it sufficient metal, a thumping can, some retro style and the bike will still tug at the heartstrings of Indian motorcyclists - not much else is needed ! Two manufacturers have understood this only too well and with their marketing teams going all out with buzzwords like heritage, brotherhood, soul etc - they're raking in all the moolah! This is surely a well paying niche segment, and that's the reason why Mr Mahindra finds eminent economical sense to invest in it (as they say, it's all about the money, honey). Jawa would be just the cheaper, more affordable, modern (& hopefully more reliable)face of his strategy and IMO will directly target RE. BSA, on the other hand should start from a segment higher and will be revealed next to take on the other player who is milking its so called 'heritage' for all it's worth. Not to forget Bajaj , who, given their tie-up with Triumph, should spawn something retro-classic with a ~ 500-600cc displacement and take on RE. All said and done, this only bodes well for those looking for a retro classic styled motorcycle. All these new entrants, given their R&D and Quality Control, should bring in some decently powerful, affordable, safe and more importantly, reliable competition to RE, which will then need to up its ante and start paying attention to better technology and stringent QC. ![]() Cheers ! Last edited by Ironhide : 1st July 2018 at 16:06. Reason: Spelling |
![]() | ![]() |
![]() | #13 | |
BHPian ![]() Join Date: Jul 2015 Location: 30°N 76°E
Posts: 461
Thanked: 1,281 Times
| ![]() Quote:
| |
![]() | ![]() |
![]() | #14 |
Senior - BHPian ![]() | ![]()
I want to add though - most of the time the revival of old names tends to be, for lack of a better word, terrible. For example
However I do have hopes for Jawa looking at the design. (fingers crossed) Last edited by rajushank84 : 1st July 2018 at 22:36. |
![]() | ![]() |
![]() | #15 |
Senior - BHPian ![]() Join Date: Oct 2010 Location: Bangalore
Posts: 1,810
Thanked: 5,783 Times
| ![]() My 2 cents, 1. The engine, which is supposed to power the Jawa is not the same as the Mojo's. It's a 400cc lump, which has it's origins in China (Shinray). 2. Going by Mojo's pricing, an RE Electra/CL350 rivaling pricing is difficult (Given that the Jawa will have a larger engine and Nostalgia tag). It may not be of any serious threat to RE, due to the price factor alone. |
![]() | ![]() |
![]() |