Ducati and BMW always play spoil sport every month with their missing numbers in the dispatch figures but some recent news provides insights into how the big German has performed in India in 2018. BMW sold (
as compared to dispatched) 2,178 motorcycles in India with the entry level 310s contributing over
75% of the volumes.
Assuming that the number is actually 75%, that means BMW sold only
544 units of their larger bikes as compared to
1,634 units of their 310s. Im quite amazed by the sales performance of the 310s but browsing through the social media updates of the BMW showroom in Cochin show quite a few deliveries in recent weeks! Their brother from another mother, the TVS RR310 has done 5,297 units only in 2018. If someone told me that if we combined the sales / dispatches for the BMW 310s and the TVS 310 for 2018 and that BMW managed
23.57% of the joint sales of the platform in India with their ridiculous pricing and sky high spare prices, I would have laughed so hard I would have fallen off my chair. But the numbers don't lie and BMW proves that I have to eat humble pie.
Maybe, despite all the negative publicity about their poor quality entry level motorcycles (
not making a sweeping statement without proof, this is based on the rather concerning thread on TBHP regarding the same) BMW does know a thing or two about our country's motorcycle industry. Well done, BMW!
In comparison:
- Triumph dispatched (
not sold)
1,057 units in 2018 without any sub Rs 5L entry level bike.
- Kawasaki did
2,665 units with the entry level (
below 300cc) offerings doing
841 units (
as compared to 1,634 unitsof the BMW 310!) This is only
31.5% of Kawasaki's dispatches so dealers are obviously happy that expensive and more profitable bigger bikes hold the majority in sales. Will the inexpensive Ninja 300 wipe out the BMW 310s in the premium segment in 2019? This will be fascinating to track.
- HD did
3,105 (
or is it 3,104? Post number two has it at 3,105 and post number 6 has it as 3,104. Very strange!) units in 2018. Percentage wise, their entry level bikes (
Street Rod + Street 750) together did
1979 units which is
63.7% of their overall dispatches. Im sure dealers would prefer if their split of entry level vs other motorcycles was more in line with Kawasaki than their current trend.
Link -
https://www.thehindubusinessline.com...le25901282.ece Quote:
Originally Posted by VellVector HD's factory was closed for at least half of December. It would be interesting to know how many bikes they manufactured the whole month.
They were emptying their old stock in November so dealers were offering pretty good deals on the larger bikes for the last couple of month on older bikes (Early 2018 - Late 2017).
The dispatch through the rest of the year seems consistent and dealers are quite happy ordering and stocking the Street right now since they are able to sell them quite fast. |
This is most useful and the reason why I refrained from speculating on the real cause in the first place. That said, the clickbait websites that masquerade as Indian journalism outlets have already proclaimed that the RE 650s have resulted in the near wipe out of the HD Street 750 and Street Rod. Its not like they had much credibility to lose in the first place, sigh!
Quote:
Originally Posted by VellVector What I find amazing is that Harley was able to sell 10 of their top of the line CVOs in 2018. |
Ten CVOs, nine H2s and thirty five Goldwings in the year. Amazing!
Quote:
Originally Posted by Joxster I'm honestly not very sure of how much price disparity there is between the commuter bikes, so my initial suggestion would be something like this: - <0.5 lakh
- 0.5-0.75 lakh
- 0.75-1 lakh
- 1-2 lakhs
- 2-3 lakhs
- 3-5 lakhs
- 5-7.5 lakhs
- 7.5-10 lakhs
- >10 lakhs
|
This would be most useful indeed!