KTM overtakes Harley-Davidson in 2018 worldwide bike sales

marcussantiago · 15th June 2019, 15:11

"KTM sold 2,61,000 bikes worldwide in 2018, selling approximately 35,000 more motorcycles than Harley-Davidson did in outright motorcycle sales. So, in outright sales numbers, KTM has overtaken Harley-Davidson, but the American motorcycle brand has more high-value motorcycles and a massive accessory and merchandise line, which means that Harley-Davidson's revenue is three times than that of KTM, which stood at $ 1.75 billion (over ₹ 12,000 crore). Now, KTM CEO Stefan Pierer has set his sights on breaking into the top-three motorcycle makers worldwide, and overtaking Kawasaki in the process."

https://auto.ndtv.com/news/ktm-overt...-sales-2053402

CrAzY dRiVeR · 17th June 2019, 11:19

More of just a press release, and not really a direct comparison - I would say.

Harley sells much more expensive motorcycles than KTM, and their reported revenue for 2018 was at $5.72 billion as against a reported $1.75 billion for KTM.

Plus top three in worldwide sales? KTM seems happy imagining that Honda, Yamaha and Kawasaki form the top three players in the world. He's forgetting one name - Hero Motocorp in second place with 7.8 million units sold only in India alone.

15th June 2019, 15:11	#1
marcussantiago BHPian Join Date: Jan 2013 Location: Delhi Posts: 189 Thanked: 794 Times	KTM overtakes Harley-Davidson in 2018 worldwide bike sales "KTM sold 2,61,000 bikes worldwide in 2018, selling approximately 35,000 more motorcycles than Harley-Davidson did in outright motorcycle sales. So, in outright sales numbers, KTM has overtaken Harley-Davidson, but the American motorcycle brand has more high-value motorcycles and a massive accessory and merchandise line, which means that Harley-Davidson's revenue is three times than that of KTM, which stood at $ 1.75 billion (over ₹ 12,000 crore). Now, KTM CEO Stefan Pierer has set his sights on breaking into the top-three motorcycle makers worldwide, and overtaking Kawasaki in the process." https://auto.ndtv.com/news/ktm-overt...-sales-2053402
	(3) Thanks

17th June 2019, 11:19	#2
CrAzY dRiVeR Team-BHP Support Join Date: Jun 2006 Location: Bangalore / TVM Posts: 17,174 Thanked: 73,462 Times View My Garage	Re: KTM overtakes Harley-Davidson in 2018 worldwide bike sales More of just a press release, and not really a direct comparison - I would say. Harley sells much more expensive motorcycles than KTM, and their reported revenue for 2018 was at $5.72 billion as against a reported $1.75 billion for KTM. Plus top three in worldwide sales? KTM seems happy imagining that Honda, Yamaha and Kawasaki form the top three players in the world. He's forgetting one name - Hero Motocorp in second place with 7.8 million units sold only in India alone.
	(4) Thanks