The whole Yamaha story has been sloppy from the time they entered 4 Stroke. They were known as a very reliable brand till the RXs but after that the decline started with the YBX, it was not that bad a bike but it was in the middle of nowhere, neither as fast as the CBZs and Fieros nor as much mileage as the 100+ cc bikes. However it was still ok. Then came the YD125, a downgraded YBX, so they tried to build on an already not so good model, big mistake, it became a Joke. Then comes that odd looking Libero, about which the less said , the better. Even the Enticer despite its good looks did not click cos it could not fit into any category. So gradually the customer has lost confidence in yamaha. They have sowed the seeds of their own demise. They thought sticking to 125CC number and making half hearted bikes they can fool the Indian consumer.
Look at the contrast on the other hand, Bajaj made its leap into the mid sized bike segment with a CBZ beater the 180cc, their advertising was good and above all and product despite of not being the most practical option became hot comodity as it lived up to the Indian dream of a bike.
Today they are able to come up with bikes with Digital Speedos and Fuel Injection. Even the Discover is based on the lines of the Pulsar and yes it sells. People have seen consistency in all other brands except for Yamaha.
I don't think they will ever wake up, they still have the Escorts (Tractor Company) mentality while making bikes. That cannot succeed, some drastic changes have to happen. John Abraham flying thru the skies and an R1 taking Laps in a TV Ad mean almost nothing to the consumer.
I myself was a huge Yamaha Fan, The amount of fun I have had on my RX modding it and racing, I will never have on any bike. I also had an RD which is an Epic of biking experience, but if noticed none of them were actually products developed in India, it was a direct import of the entire design from the 1960s and 1970s, which lingered on till now. So as an Indian company they have not come with a single product which was even close to being a segment leader let alone hit ground breaking sales.
Last edited by blueraven316 : 26th February 2007 at 21:56.
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