Team-BHP - Royal Enfield Himalayan for Police women bikers in Bangalore
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Royal Enfield Himalayan for Police women bikers in Bangalore-royalenfieldhimalayanpolicewomenbikers1.jpg

Quote:

Bengaluru City Police in partnership with Royal Enfield has drafted an all women motorcycle riding brigade, ‘We for Women’. The team is focused on making the city of Bangalore safer for women and children.

In preparing the team to meet challenges at the workplace, 15 Police Sub- Inspectors with a love for riding were trained. This helped enhance riding skills under various conditions.

The dedicated women riding team will take on patrolling duties with a focus on women’s safety. For the effort, the officers selected not only work for a dedicated cause but will help blur societal gender stereotypes in regard to matters that are till date considered to be male dominant.
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While its not a lot, appreciate the emphasis on basic safety gear for the lady Cops!! But some proper riding gear could have been provided as an awareness/promotion tool for better riding safety among women.

Forget everything else especially since those pads tend to shift during a wreck and cause more harm than good.

They could've at the least provided her with a full faced helmet. Only god knows how many more people would have to dislocate their jaws before commonsense prevails.

Regards,
A.P.

Good marketing strategy and seems to be the ground work for the women's biking brand that RE was reported to be launching soon in another thread.


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