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Old 28th November 2020, 17:57   #1
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Default Ather Energy discontinues Ather 450 electric scooter

Ather Energy has announced that it has stopped the sale of the Ather 450 electric scooter in both, Bengaluru and Chennai. It will be replaced with the Ather 450X & Ather 450 Plus, which have been built on the same platform, with improved hardware and software capabilities.

Ather Energy discontinues Ather 450 electric scooter-ather_450.jpg

The Ather 450 was the company’s first product. It was launched in 2018 and was designed from scratch. It used a 2.4 kWh lithium-ion battery and had a maximum range of 107 km - as tested by the ARAI. Its claimed 0-40 km/h acceleration time was 3.9 seconds. The Ather 450 has, over the years, received 7 OTA updates which introduced new features like Eco-mode, Dark theme for the dashboard and guide-me-home lights.

Ather Energy discontinues Ather 450 electric scooter-ather-450-factory.jpg

With the introduction of Ather 450X and Ather 450 Plus, Ather Energy is focusing on delivering the products in new markets such as Hyderabad, Mumbai, Ahmedabad, Pune, Delhi, Kochi, Kozhikode, Coimbatore and Kolkata. The deliveries of Ather's Series 1 model have already begun in a few markets. The scooter will soon be available across the country. Ather Energy will also set up 135 public fast charging Ather Grid Points across 11 cities by the end of the year.

Considering the demand for Ather 450X among Ather 450 owners who're looking to upgrade, Ather Energy has introduced a peer-to-peer service, Ather Certified Pre-owned, which connects Ather 450 owners to consumers who are interested in a pre-owned Ather 450. Every pre-owned Ather 450 listed for resale as part of this program comes with an Ather Health Certificate issued based on a data-based inspection on every aspect of the scooter.

Link to Team-BHP News Article

Last edited by Aditya : 28th November 2020 at 17:59.
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Old 29th November 2020, 17:58   #2
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Default Re: Ather Energy discontinues Ather 450 electric scooter

Looks like Ather is doing good in the country. There was a similar company 'Revolt' by Micromax, but there is not much updates or news about the company. I am yet to see any reviews too for revolt.
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Old 29th November 2020, 22:09   #3
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Default Re: Ather Energy discontinues Ather 450 electric scooter

How many Athers have been sold and delivered ?
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Old 1st December 2020, 14:44   #4
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Default Re: Ather Energy discontinues Ather 450 electric scooter

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Originally Posted by Mortis View Post
How many Athers have been sold and delivered ?
Registration data shows:
2020 - 2470 (may include some 450x)
2019 - 2290
2018 - 3
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Old 1st December 2020, 15:21   #5
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Default Re: Ather Energy discontinues Ather 450 electric scooter

I don't think owners of a two year old Ather scooter will be too pleased to see their model not being manufactured anymore. This strategy perhaps works in consumer durables, mobile phones, laptops etc. But in a semi large ticket item like a scooter costing upwards of INR1.2L, I don't what they are thinking.
Could also be due to poor numbers (?) compared to the higher end model.
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Old 1st December 2020, 17:36   #6
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Default Re: Ather Energy discontinues Ather 450 electric scooter

Quote:
Originally Posted by hrman View Post
I don't think owners of a two year old Ather scooter will be too pleased to see their model not being manufactured anymore. This strategy perhaps works in consumer durables, mobile phones, laptops etc. But in a semi large ticket item like a scooter costing upwards of INR1.2L, I don't what they are thinking.
I do agree that upgrading a scooter is not same as upgrading a mobile.

Being a 450 owner myself, I did think about this point. The 450 itself will last for quite sometime without needing much care. The regular wear and tear items are all common between the 450 and the 450x. the panels in case of an accident also are same. 4g module will be available in Q1 next year. The motor, battery, dashboard firmware will be the differentiator and they won't need replacements immediately.

Talking about owning a discontinued model...I don't know what's it with me and my vehicle purchases. M800, Punto, VW Polo 1.2 GTTSI, Alto K10 (for wife) - All have been discontinued pretty soon after I bought them and was still using them

Quote:
Could also be due to poor numbers (?) compared to the higher end model.
not really. Ather had told many times that they have been making losses on the 450 and that's why they will stop it. The 450x is their flagship model that'll get them profits, while 450+ is the entry level vehicle. I'd consider 450+ as the 450 without losses
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Old 2nd December 2020, 07:20   #7
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Default Re: Ather Energy discontinues Ather 450 electric scooter

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Originally Posted by hrman View Post
This strategy perhaps works in consumer durables, mobile phones, laptops etc. But in a semi large ticket item like a scooter costing upwards of INR1.2L, I don't what they are thinking
I echo your sentiments; at the same time, the rational mind says, over a period of time, the high cost should come down towards affordability (Intel chips outlawing moore's law)

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Being a 450 owner myself...I'd consider 450+ as the 450 without losses
I was awaiting for your answer & I'm glad you did. I've been calculating ownership cost between an e-scooter & f-scooter (not that f, it's fossil) & didn't find any big margin of difference (only the good e-scooters with green license plates). Infact, over 10 years of ownership, I see f-scooters outerforming e-scooters in terms of cost; this is keeping practicality aside for now. What I'm unsure is, if the owners are aware of this & still go for it or totally unaware.

Keeping all the above aside, I'm sure you would've researched by now, but still, do you think it's possible to upgrade the 450 to 450X as most parts are swappable? Let's keep the RC formalities aside & think if it can be achieved practically.
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Old 3rd December 2020, 22:00   #8
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Default Re: Ather Energy discontinues Ather 450 electric scooter

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Originally Posted by aargee View Post
Infact, over 10 years of ownership, I see f-scooters outerforming e-scooters in terms of cost;
Would be interested to understand your calculations/ reasoning behind this.

Quote:
Keeping all the above aside, I'm sure you would've researched by now, but still, do you think it's possible to upgrade the 450 to 450X as most parts are swappable? Let's keep the RC formalities aside & think if it can be achieved practically.
I did ask them and they said no. But I don't think it's completely impossible.
Physically there shouldn't be any problems, the firmware is where the hurdles will be.
Also the Motor, the Battery and Dashboard (with all related firmware) should be swapped together. One of the 3 can't be the old one from 450.
Changing the Motor also requires RC update at the RTO too.
But if Ather agrees to do (which I'm sure they won't) swapping should be actually easy.
Considering the cost it'll be wiser to change the vehicle itself
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