Team-BHP - Piaggio adds 100 dealerships in 100 days

- - Piaggio adds 100 dealerships in 100 days (https://www.team-bhp.com/forum/motorbikes/236749-piaggio-adds-100-dealerships-100-days.html)

Piaggio has achieved a new milestone of setting up 100 dealerships across India in just 100 days. Now, the company has more than 725 dealerships and 1,100 touchpoints across India.

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Piaggio has increased its reach in the 3-wheeler and 2-wheeler segment and has expanded further in the CV segment by opening up electric experience centres. The company has the largest network in the 3-wheeler space in India and aims to increase its reach further in various parts of the country.

Piaggio recorded over 90% growth in the 2-wheeler segment in Q1 of 2021. Last month, the bike maker opened bookings for the Aprilia SXR 125 maxi-scooter.

Link to Team-BHP News

I think the real challenge, in this case, is whether or not they will stand the test of time. While it is somewhat easier to open dealerships, it is hard to maintain them. 100 dealerships in 100 days is an impressive feat nonetheless. Intrigued to see how this strategy turns out for them. :thumbs up