Best Motorcycle Advertisements In India As the motorcycle market in India matures ( relatively speaking that is ), the quality of advertisements for motorcycles is definetly improving..
While historically BAJAJ has had an excellent list of ads right from their "HAMARA BAJAJ " campaign, many other manufacturers are also trying to improve their advertisements beyond the "mileage" and "price" factor..
while starting poll might be cumbersome in terms of listing down all the ads..
i have just put down some of the ads that come across my mind and why i liked/hated them starting with the most recent ones..
1) NEW BAJAJ PULSAR AD - *****
amazing concept - probably motorcycle ads can't get better than this in the Indian scenario where there is absolutely no mention of tech specs, price , mileage - purely brand building and kind of a "halo" creation around the Pulsar name
2) BAJAJ XCEED AD - ***
takes a dig at the 100cc segment and creates a kind of " post purchase disssonance " among the people who spent money on 100cc bikes. in fact even the XCEED teaser ad was really innovative.
3) FIRST BAJAJ PULSAR AD - ****
this was the one where the PULSAR was unveiled - with the nurse sayng " its a boy" - using the "masculinity" theme to good use..another ad in recent months that used this theme was the "SX4 - MEN ARE BACK " ad
4) HERO HONDA KARIZMA -
some of the worst ads were the ones for this bike. the original ad was no good largely focussing on HRITHIK ROSHAN (who has nothing to do with bikes ) and then they followed it up with the one where some PUNKS sling mud on the KARIZMA and all it did was to come back with newer graphics and put some mud on the PUNKS face.. net net - it did nothing to help sales nor did anyone like looking at the ads also.. money spent on HRITHIK could have done some difference to the company's bottomline.
5) HERO HONDA CD100/SLEEK - fill it , shut it campaign
probably the only good campaign from HERO HONDA and it hit the market's requirement spot on in terms of mileage. did wonders to HERO HONDAs sales and the rest , as they say, is history. this was followd by some lousy ads for the SPLENDOR, PASSION etc etc...
6) BULLET Ads - recall just one of the ads where a train stops at a junction for the BULLET - definetly over done!!
7) TVS SAMURAI - ****
this was one of the best ads of those times - with a JAPANESE tourist who gets lost from his group and then hops on to a SAMURAI to be finally united with the group.
8) TVS SHOGUN - ***
a very classy ad where a RED SHOGUN is shown in a white background. actually a lot has been talked about BAJAJ's introduction of the "black engine and wheels " trend BUT ACTUALLY this was started way back then by the TVS SUZUKI SHOGUN - man ! that was one crazy bike..
i dont quite remember the RS100/RD350 ads though.. maybe senior members would recall the kind of advertising that happened for these beauties as well as the YEZDIs/ JAWAs...
lets share thoughts on some of these ads that caught the public's imagination ( if not help the company in selling more bikes.. ) |