[abhi9044]

So here's the difference between Harrier and Safari variant wise:-

• XE- INR 69,500

• XM- INR 75,000

• XT- INR 95,000

• XT+- INR 94,500

• XZ- INR 1,34,500

• XZ+- INR 93,500

The Automatics-

• XMA- INR 74,500

• XZA- INR 1,34,500

• XZA+- 99,500

The difference of 1 lakh was expected. Glad that TATA didn't go too greedy with the pricing of Safari. Now I only hope that this is a really sorted out product straight from the factory.

Abhishek.

[ashis89]

Just what the doctor had ordered!

Very good pricing, considering MG charges a similar premium of 80k for the Hector Plus. Such pricing might lead to cannibalizing of sales between Harrier and Safari but no one should be complaining as all the sales remain within family.

Keeping the tacky name aside, the 'blacked-out' edition is a very nice addition for anyone looking for black interiors. A small premium to pay for those interiors.

[shortbread]

Originally Posted by camon

Hope this news recover my current notional loss in Tata motors shares

Hasn't the share price more than doubled in the last couple of months?

[Palio_2005]

Originally Posted by abhi9044

So here's the difference between Harrier and Safari variant wise:-

• XE- INR 69,500

• XM- INR 75,000

• XT- INR 95,000

• XT+- INR 94,500

• XZ- INR 1,34,500

• XZ+- INR 93,500

The Automatics-

• XMA- INR 74,500

• XZA- INR 1,34,500

• XZA+- 99,500

The difference of 1 lakh was expected. Glad that TATA didn't go too greedy with the pricing of Safari. Now I only hope that this is a really sorted out product straight from the factory.

Abhishek.

Looks like the XZ is the model in demand for Harrier and brings in the maximum profit. Probably this explains the higher margin to discourage switch in sales

[skendora]

Amazing pricing!! If only the boot space with all seats up was just a bit more

[RK79]

Competent pricing by Tata.Why no XT automatic,while providing XM automatic. So for those who want more features than XM, need to spend 3L plus to get an XZ automatic.
May be they want to push the top end automatic sales.

[Accelerati]

Rough Price Comparison between the Diesel Variants of Safari and the Hector Plus. The prices looks pretty close except for the top model.
This product should sell.

[museycal]

These are good prices for a 7-seater. I believe rather than introductory, these prices should be the standard prices for Safari. A short comparison of trim-wise Safari and Harrier Ex-Showroom prices:

(Price Source for Harrier: Cardekho)

This might be too far fetched a thought, but if Tata doesn't have any upcoming car between the Nexon and Harrier, the Harrier needs to go down by at-least Rs. 1,00,000/- per trim for:
- Harrier and Safari to safely co-exist without cannibalization
- Taking on the Korean twins, which practically have had free run so far
- Future readiness against the upcoming 7 Seater Creta/Alacazar

[DeKay]

Good pricing, glorious "Reclaim your life" film. Oh and the Adventure Persona variants look brutal! Did we know about them until now?
Either way, congratulations to TML, looks like a great product at a good price.

[Miel]

Great pricing by Tata! But anyway, I will wait for the product to mature over a year or two and then sign the cheque. Tata products get better with more time in production. The Sumo, previous-gen Safari, Vista/Zest/Bolt were almost infallible right before they were pulled off the market.

Originally Posted by Palio_2005

I think this is not a very smart move.. This way they are cannibalisation the sales of Harrier by Safari.

Originally Posted by karan0009

I believe Safari will cannibalise some sales of Harrier as well.

I believe this is the right move! If Tata doesn't cannibalize the Harrier themselves, then Hyundai/Kia, Jeep, and Mahindra will happily (continue) to do it. Better Tata does it and improves their own revenue by keeping the customer from leaving the dealership empty-handed.

[RedTerrano]

Considering VFM, I think the pricing is spot on. Good job Tata.

Good looker too.
However I wish they had retained the "tall boy" look of the original Safari which made it stand out. Nowadays everyone seems to be sporting the same flowing curves.

Ah well. I guess one can't have everything.

[Sanidhya mukund]

Attaching the variant wise feature distribution from the official Tata website. I find the XMA to be quite VFM. Covers most of the basic features and is not much more expensive than the equivalent Harrier. But I must say, I would have liked a few more colour options. Red with black would have looked smashing.
Also noticed that 6 airbags are only offered XZ onwards.

[VRJ]

Great pricing by Tata. The price difference is easily justified. But why is the adventure edition coming in that light weird blue colour? Black accent and black alloys would look lovely with white/grey/black exterior paint scheme. There’s no logic to it. It’s not like it has AWD and Tata wants to make it standout by giving it a unique exterior colour. It’s cosmetic. It wouldn’t cost them anything to provide the adventure edition in other appropriate colours. It also has beige coloured seats, lol. Adventure edition should have darker colour seats, shouldn’t they?

[varman742]

Very good pricing IMO. I was sitting on fence and was assuming at-least 1.5 lacs increase over Harrier. This pricing has solved my dilemma and I am going ahead with XZA+ booking considering the additional features + 2 usable third row seats.


Also, this pricing means between Harrier & Safari there is something for everyone. The 1.35 lacs premium for XZ is also justified as Safari XZ is has many features which Harrier is either missing or has in XZA+

[aansh singhania]

There is a new safari ad coinciding with the launch and this one seems to have shot and written with the safari in mind unlike the previous one which looked like something written for the gravitas

https://m.youtube.com/watch?v=5euP5ezC424

I loved this ad personally and the adventure edition looks amazing