Re: Maruti Jimny Review Oh the pleasure of going through this thread!
On one hand are people who are laying it on Maruti because they (in my view rightly) believe that the vehicle is seriously overpriced.
And on the other hand are apologists that are defending the brand with vigour.
While the brand is nowhere to be seen. In offense or defence. Typical case of one sided communication that we expect from large entities in our country used to unquestioned masterstrokes.
What is especially hilarious is the picture of all non-city folks living around middle of nowhere trails where either its mules, or now, the Jimny.
Let me break it to you guys.
One, there is a very small fraction of people who live in the middle of nowhere. And you know what they prefer to drive? Altos for personal use and Boleros (or equivalent) for commercial.
A 4x4 for daily use is rare enough, that selling the vehicle purely on that ability is yield triple digits every years maybe. 4x4s sell enough to make money because they are style statements. It's the harsh truth, but that's what it is.
And what is this talk about “people don’t buy good vehicles when they are introduced”? People buy what they see value in. Simple as that.
No auto manufacturer is doing us a favour by bringing us a “performance” vehicle. Like I have mentioned in an earlier post, brands don’t make money on flagship products. They make them on mass products.
If Dior stopped doing Haute Couture then they wouldn’t be able to build an aspirational brand. And if they don’t build an aspirational brand, their perfumes and lipsticks won’t sell. Guess where the revenues and profits come from?
Facts are:
• The car cannot do high double and low triple digits comfortably. Which is critical to reach anywhere if you are in the plains. Our country is mostly plains. At least the population centres (hence sales centres).
• The gearbox is decades old and only four speed. I’m sure there’s love for hand cranked engines somewhere in the community. But the majority audience wants new tech. Simply because new tech is better.
• The interiors are 1990’s spec. There’s not even space to hold water bottles. Sure there are accessories, but that is over and above the sticker price. If it were lower, it’d have made sense not only from the value for your money perspective, but also from the perspective of gathering loose change to add creature comforts. I don’t know how many of you like to stay hydrated and have your left arm supported while on a long(ish) haul (given it takes three hours from gurgaon to delhi railway station and back). But I do. If they had to price the vehicle like this, at least the basics should have been in place.
• As for build quality. Did any of you notice the door plastics flexing when you roll up the windows? The manual IRVM. And those god-forsaken sun visors that most undergarments have more structural integrity than?
Listen, the gypsy was a rock star when there was nothing else competing with it.
Not the case anymore. Other manufacturers are quick on their feet. And competing products are plentiful.
And MOST importantly. Jimny doesn’t do what is absolutely NEEDED by most people, that other cars can’t do already. (And in comfort.)
I’m sure the glamour of delivering medicines to a monastery in the high passes while doing donuts in the desert and washing your face in glacial lakes is all very alluring. But it won’t appeal to anything except infantile dreams.
Once you have the car being used for daily life, the 17 - 19 lacs spent on a chassis with 4x4 capability will seem incredibly foolhardy.
Last edited by himalyan_ice : 9th June 2023 at 17:53.
Reason: Words, Grammar, Formatting (because I was on mobile)
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