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Senior - BHPian ![]() Join Date: Jul 2019 Location: City of Destiny
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| ![]() Giving an example of Tata and Mahindra achieving 5-star ratings for their cars, David Ward, CEO and President of Global NCAP, challenged Maruti Suzuki, and other manufacturers to make 5-star rated cars in India. Quote:
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Last edited by wheelguy : 23rd January 2020 at 08:21. | ||
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![]() | #2 |
Senior - BHPian ![]() Join Date: Apr 2007 Location: P00NA
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| ![]() I am surprised there is no bombardment of advertisements (by those who have) highlighting the importance of safety rating by showing accidents. Fear is the strongest motivator. |
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![]() | #3 |
BHPian Join Date: Aug 2018 Location: Mumbai
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| ![]() In this case unfortunately it is cost and not fear. The mindset seems to be "apne ko kahaan gaadi thokna hai"/it'll never happen to us. Unless the average consumer starts voting with his wallet, there is no reason for Maruti to increase their expenses. They are a business at the end of the day and will do what they can to cut costs, ethical or not. Last edited by Gannu_1 : 25th January 2020 at 13:31. Reason: Corrected. Thanks. |
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![]() | #4 |
BHPian Join Date: Jun 2019 Location: Raipur
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| ![]() Even though Tata and Mahindra are putting all their effort in good launches with focus on safety MS really are just milking their position and mainly because of their sales and service. Shows how much service matters when purchasing and after-sales. Although Maruti's cost excuse for not providing safer car doesn't seem justified now. |
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![]() | #5 |
BHPian ![]() Join Date: Apr 2018 Location: Pune
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| ![]() Why can't our government adopt NCAP/EURO safety norms like emission norms(BS6). Corporate will always be greedy and try to get away with bare minimum safety. Its job of regulatory authority like ARAI to set high standards for safety and make Automobile company follow the rules. |
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![]() | #6 |
BANNED Join Date: Nov 2007 Location: Chennai
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| ![]() Good suggestion. On the same lines, GNCAP has to direct the governments and local bodies to provide good roads and sign boards in India, and to implement the rules strictly - seat belts in cars, helmets for bikers, curb rash and drunken driving, pedestrian restrictions, no over load, fitness test for older vehicles etc. Last edited by romeomidhun : 23rd January 2020 at 13:47. |
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![]() | #7 |
BHPian Join Date: Jul 2019 Location: Bijnor/Delhi
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| ![]() CEO of GNCAP was present at the launch of Altroz it seems. Here is an interview with him and CTO of Tata Motors. Seems like a very close partnership as Tata is more willing to provide their cars for the tests. |
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![]() | #8 |
BHPian ![]() | ![]() Kudos to Tata and Mahindra (SsangYong tbh) for their recent achievements. On Tata now to play to their strengths. High time Indians ditch the 'kitna deti hai?' mentality and start asking 'kitna jhel sakti hai?' As far as Maruti is concerned, well, they should consider selling every car in their line up with Coca-Cola decals. They're equally responsible in nudging Indians to be overly mileage conscious. Being the market leader, they should have started what Tata is doing now long ago. Last edited by TROOPER : 23rd January 2020 at 14:24. |
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Team-BHP Support ![]() ![]() | ![]() Quote:
It's just that the pain threshold hasn't been breached for most people so that they give up the pleasure of getting a good FE for every refill. Like you said - most people believe that the pain will not affect them - just yet! A good marketing campaign can actually make a difference. The focus has to be on the emotion of making it safely back home, rather than the number of stars achieved by the products. Quote:
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What surely will help though - is only the increasing awareness and a change in the purchase pattern of customers. | |||
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![]() | #10 | |
Senior - BHPian Join Date: Jan 2015 Location: Chennai
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| ![]() Quote:
On the other hand, I like what Mr.David Ward is doing. He has blown the bugle for Maruti to do what's needed. Normatively, if OEMs take it upon themselves to have their new launches be GNCAP rated, it will not shake up the industry badly. Their older non-crashworthy products will also need to be sold all the while to keep their balance sheets healthy. This will need to be an evolutionary change. | |
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BANNED Join Date: Nov 2007 Location: Chennai
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![]() | #12 |
Distinguished - BHPian ![]() ![]() | ![]() Fundamentally I agree with your point. The trouble is - we are talking of people who buy the seat-belt cheat buckles from amazon to get rid of the beep while not wearing the belt. Its the folks who's eyes aren't opening even after seeing all the accidents around them. I really wonder what will. :( Somehow our people have really crooked priorities. |
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Senior - BHPian Join Date: Apr 2008 Location: KL 7
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Infractions: 0/1 (4) | ![]() Just in case people do not know, India's biggest manufacturer have made their viewpoint on this topic very clear. Quote:
http://timesofindia.indiatimes.com/a...campaign=cppst Last edited by shortbread : 23rd January 2020 at 15:34. | |
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![]() | #14 | |
BANNED Join Date: Nov 2007 Location: Chennai
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Any way, one thing is clear - he is an advocate of his company, hiding under the advocate of those poor people. Last edited by romeomidhun : 23rd January 2020 at 16:01. | |
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![]() | #15 |
BHPian Join Date: Jun 2017 Location: Bangalore
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| ![]() RC Bhargava's statement saying making safe cars is costly doesn't make any sense. If that's the case then how did TATA and Mahindra manage to do it without charging too much from the customers. After David Wards challenge I expect another non-sensical reply from the Maruti chief soon. It'll be a miracle if he accepts the challenge and shows his and his team's capabilities. And Indian customers are not dumb they are smart and very demanding. They want everything at the best price. So if the safety aspect catches their attention, Maruti and others please start preparing your coffins. Just like how touch screen, Android auto and other smart features have made their way to a buyer's desirability list in the same way the safety aspect of the car will soon see itself in that long list. If driving on 4 wheels with bare minimum level of safety was the desire for Indians on two wheeler then Nano would've sold like hot cakes. Last edited by Storm2.0 : 23rd January 2020 at 15:57. |
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