Brand ambassadors

Rudra Sen · 4th October 2006, 20:26

Quote:

Originally Posted by rahul_intlad

People in Jharkhand actually ask the dealer to give them the bike which dhoni rides in the ad[one of them in a tv interview said it was his moral duty to buy whatever dhoni endorsed

How did you get to know this? Did anybody tell you? Did you read it anywhere?

theMAG · 4th October 2006, 20:29

Good topic - but right section?

Mpower · 4th October 2006, 21:53

It all started with SRK (at his peak) doing PR for Hyundai. Worked fabulously for them because Hyundai brand was a complete stranger to Indians.

Of course, just like Hindi movies, once a winning formula is found, everyone else tries to copy it and apply it for everything else without bothering to analyse the actual cause and effects.

The main job of a brand ambassador is to bring awareness to the product so that people will consider it during purchase. After that, it is up to the competence of the product to sell.

AB and AB junior certainly made the public aware of the Versa, but people looked at it and didnt like it for whatever reason.

For example, many people I know who are looking to buy a car have'nt never heard of cars like Cedia, Superb, Aveo etc. Cars like these could use a strong brand ambassador.

SRK · 4th October 2006, 22:38

I think no car needs Brand ambassadors..
If its good..It will be bought..
See the swift,800,alto,city,indica..
These cars dont have any brand ambassadors but every one knows them...

Also I think Saif has an aveo the gm guys gave it to him..
Shahrukh had a santro & a Terracan...

rahul_intlad · 4th October 2006, 23:07

Quote:

Originally Posted by Rudra Sen

How did you get to know this? Did anybody tell you? Did you read it anywhere?

Ndtv, some feature regarding cricketers and the brands they are associated with.

elf · 5th October 2006, 00:23

Quote:

Originally Posted by bigman

... who would go into a shop and say I want one of those Sunny Deol vests.

I would. I've always wanted to own a Sunny Deol vest. Hopefully used.

I'd also like to wear a Sunil Shetty jock strap. Preferably on my head.

supremeBaleno · 5th October 2006, 13:01

Quote:

Originally Posted by Rudra Sen

How did you get to know this? Did anybody tell you? Did you read it anywhere?

Yes, TVS is actually riding a high in Jharkhand due to Dhoni endorsing their bikes. Read it in the papers.

Quote:

Originally Posted by elf

I would. I've always wanted to own a Sunny Deol vest. Hopefully used. I'd also like to wear a Sunil Shetty jock strap. Preferably on my head.

elf, you are hilarious.

tsk1979 · 5th October 2006, 14:05

Celibrity fatigue has not set in India, but will come soon, like in the US. Companies across US are using the man on the street for adverts(for example cell phone companies) instead of celebrities whose contracts are expiring now and not being renewed.
Expect to see this happening here too.

msdivy · 5th October 2006, 14:27

What 'Brand ambassadors' do? They create awareness.

The idea is to get more people know about the product. Fast way is to get a celebrity and immediately the product gets noticed. I guess its dependent on ad budget. If the budget is more, they will rope in a celebrity. Otherwise, it does take time for the product to register in people's mind.

Celebrities do create a buzz initially, but all depends on the product to carry it forward.

PS: I don't think spending less on celebrities would make any impact on the company's revenue. Anyway they will exhaust the ad budget. Money spent on ad is a small percentage of the revenue. Btw, if they stop advertising, then there would be significant drop in revenue.

turbofreak · 5th October 2006, 14:41

Quote:

Originally Posted by LandCruiser

Schumacher was in the palio ad. but it did not take off. may be the masses didnt know schumacher!!!

I agree..the ad was good....but schumacher would be unrecognized for the masses.....

msdivy · 8th January 2007, 14:27

Reportedly, Maruti paid Bachanans 4 crores for the Versa ad. Thats approximately the cost of 100 Versas i.e., a months sale of Versas. I guess Maruti would have made that amount in couple of months and for the brand awareness Bachanans created for Versa, the amount is worth it.

Bachchans asked to cough up some tax-India-NEWS-The Times of India

sivadas · 8th January 2007, 15:37

I feel it works to some extent among general public. Many people unknowingly build some image/impression about each car and place it above or below other cars based on 'nothing', I mean this is just a feeling people(who are not specifically interested in automobiles) devleop in their mind. According to me celebrities inflence this impression creation

4th October 2006, 20:29	#17
theMAG Distinguished - BHPian Join Date: May 2006 Location: Avon, CT Posts: 7,217 Thanked: 1,807 Times View My Garage	Good topic - but right section?
	() Thanks

4th October 2006, 21:53	#18
Mpower Senior - BHPian Join Date: Mar 2005 Location: Bangalore Posts: 10,409 Thanked: 1,730 Times View My Garage	It all started with SRK (at his peak) doing PR for Hyundai. Worked fabulously for them because Hyundai brand was a complete stranger to Indians. Of course, just like Hindi movies, once a winning formula is found, everyone else tries to copy it and apply it for everything else without bothering to analyse the actual cause and effects. The main job of a brand ambassador is to bring awareness to the product so that people will consider it during purchase. After that, it is up to the competence of the product to sell. AB and AB junior certainly made the public aware of the Versa, but people looked at it and didnt like it for whatever reason. For example, many people I know who are looking to buy a car have'nt never heard of cars like Cedia, Superb, Aveo etc. Cars like these could use a strong brand ambassador.
	() Thanks

4th October 2006, 22:38	#19
SRK Senior - BHPian Join Date: Sep 2005 Location: Mumbai Posts: 1,201 Thanked: 524 Times	I think no car needs Brand ambassadors.. If its good..It will be bought.. See the swift,800,alto,city,indica.. These cars dont have any brand ambassadors but every one knows them... Also I think Saif has an aveo the gm guys gave it to him.. Shahrukh had a santro & a Terracan...
	() Thanks

5th October 2006, 14:05	#23
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,825 Times View My Garage	Celibrity fatigue has not set in India, but will come soon, like in the US. Companies across US are using the man on the street for adverts(for example cell phone companies) instead of celebrities whose contracts are expiring now and not being renewed. Expect to see this happening here too.
	() Thanks

5th October 2006, 14:27	#24
msdivy Senior - BHPian Join Date: Aug 2006 Location: Bangalore Posts: 1,815 Thanked: 2,826 Times	What 'Brand ambassadors' do? They create awareness. The idea is to get more people know about the product. Fast way is to get a celebrity and immediately the product gets noticed. I guess its dependent on ad budget. If the budget is more, they will rope in a celebrity. Otherwise, it does take time for the product to register in people's mind. Celebrities do create a buzz initially, but all depends on the product to carry it forward. PS: I don't think spending less on celebrities would make any impact on the company's revenue. Anyway they will exhaust the ad budget. Money spent on ad is a small percentage of the revenue. Btw, if they stop advertising, then there would be significant drop in revenue.
	() Thanks

8th January 2007, 14:27	#26
msdivy Senior - BHPian Join Date: Aug 2006 Location: Bangalore Posts: 1,815 Thanked: 2,826 Times	Reportedly, Maruti paid Bachanans 4 crores for the Versa ad. Thats approximately the cost of 100 Versas i.e., a months sale of Versas. I guess Maruti would have made that amount in couple of months and for the brand awareness Bachanans created for Versa, the amount is worth it. Bachchans asked to cough up some tax-India-NEWS-The Times of India
	() Thanks

8th January 2007, 15:37	#27
sivadas BHPian Join Date: Oct 2004 Location: Bangalore Posts: 506 Thanked: 208 Times View My Garage	I feel it works to some extent among general public. Many people unknowingly build some image/impression about each car and place it above or below other cars based on 'nothing', I mean this is just a feeling people(who are not specifically interested in automobiles) devleop in their mind. According to me celebrities inflence this impression creation
	() Thanks