Hero Cycles, Yamaha & Mitsui partner to build electric bicycle

TusharK · 22nd November 2018, 10:23

Hero Cycles, Yamaha and Mitsui of Japan have entered into an alliance for technology, manufacture and marketing of Hero electric bicycle powered by Yamaha's electric drive unit.

Hero Cycles, Yamaha & Mitsui partner to build electric bicycle-hero-cycles.jpg

Hero and Yamaha plan to develop new e-mobility products, while distribution and marketing will be supported by Mitsui & Co. Ltd. The first product to be rolled out by the new alliance is expected to be a high-end E-MTB.

Hero Cycles had recently announced its "Cycle Valley" project with which it aims to bring together suppliers and global bicycle component makers offering an end-to-end supply chain for the bicycle industry.

Link to Team-BHP News

Ironhide · 22nd November 2018, 11:07

This is good news indeed. The largest integrated bicycle maker in the world, Hero, can gain from the technology offered by Yamaha and Mitsui and leverage the economies of scale available to them to deliver a first rate, technologically and mechanically competent e-bike at really affordable price point. If they move in the right direction with it (with maybe the government providing incentives ) , then it may help in killing two birds with one stone - reduce traffic congestion and limit pollution at the same time.

Cheers !

22nd November 2018, 10:23	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 6,257 Thanked: 55,734 Times	Hero Cycles, Yamaha & Mitsui partner to build electric bicycle Hero Cycles, Yamaha and Mitsui of Japan have entered into an alliance for technology, manufacture and marketing of Hero electric bicycle powered by Yamaha's electric drive unit. Hero and Yamaha plan to develop new e-mobility products, while distribution and marketing will be supported by Mitsui & Co. Ltd. The first product to be rolled out by the new alliance is expected to be a high-end E-MTB. Hero Cycles had recently announced its "Cycle Valley" project with which it aims to bring together suppliers and global bicycle component makers offering an end-to-end supply chain for the bicycle industry. Link to Team-BHP News
	() Thanks

22nd November 2018, 11:07	#2
Ironhide BHPian Join Date: May 2012 Location: UK-07 Posts: 482 Thanked: 1,155 Times	Re: Hero Cycles, Yamaha & Mitsui partner to build electric bicycle This is good news indeed. The largest integrated bicycle maker in the world, Hero, can gain from the technology offered by Yamaha and Mitsui and leverage the economies of scale available to them to deliver a first rate, technologically and mechanically competent e-bike at really affordable price point. If they move in the right direction with it (with maybe the government providing incentives ) , then it may help in killing two birds with one stone - reduce traffic congestion and limit pollution at the same time. Cheers !
	() Thanks