[A.K]

Rolls-Royce launched their flagship, the Phantom VIII in Chennai today.
It is priced at Rs. 9.5 - 11.35 crore ex-showroom. I don't have anything more to say

Source

[SmartCat]

The dealer will soon get enquiries from future diamond / IPL / liquor scamsters of India.

[Rachit.K.Dogra]

Wow!! Isn't that a price increase of nearly 100%. If I am not wrong, the earlier one started at 5 Cr Ex Showroom. I am not sure this gen is twice as better as the previous gen. Also I don't think the Global prices have increased by this margin.

If you take half out of 11 Cr for taxes, it comes out be 5.5 Cr which means a whopping 600K pounds price. They are definitely charging a lot of premium for this one in India.

Rachit

[The Brutailer]

Over-expensive. No 2 ways about it. I’m sure this car is not worth that much, considering Mercedes Benz offers the Maybach at a waaaaaaay lesser price point and is probably more technologically advanced (debatable).

BMW is just milking the brand and getting really greedy. Good times ahead for Bentley then. But you never know. The brand is too strong as proved by this thread. The über rich might still go for it.

[CrAzY dRiVeR]

Surely overpriced when compared to other markets!

But then, it was already at the extreme end of the spectrum where undercutting a rival in price doesn't really result in a sale.

Hope Rolls Royce is able to offer the ultimate in luxury and brand presence as compared to Maybach and Bentley. At this price - it will surely be more exclusive than the earlier generation, and who knows - the target customer base might even like it that way!

[Stigissimo]

Originally Posted by The Brutailer

Over-expensive. No 2 ways about it. I’m sure this car is not worth that much, considering Mercedes Benz offers the Maybach at a waaaaaaay lesser price point and is probably more technologically advanced (debatable).

BMW is just milking the brand and getting really greedy. Good times ahead for Bentley then. But you never know. The brand is too strong as proved by this thread. The über rich might still go for it.

To the contrary, I think this is an incredibly smart move. Consider the clientele who will buy this car: what is a mere 11 Cr. to someone who is worth 100, 1000, or even 10,000x that amount? Those same people are likely to also own a Mercedes-Maybach on the side as a more practical alternative, should the need present itself. With every Phantom Rolls sell, they:
a) Make a huge margin even after tax
b) Have their brand value skyrocket
Luxury goods have a positive elasticity of demand. The Phantom, spectacularly so.

[Anand123]

11.35 Cr is for the Extended wheelbase edition. The Standard wheelbase edition starts at 9.5 Cr.

[ashis89]

These companies are getting way more sales in Indian market than they probably anticipated. This could be one of reasons for such optimistic pricing. It will also help maintain exclusivity which is important for such a brand.

Originally Posted by smartcat

The dealer will soon get enquiries from future diamond / IPL / liquor scamsters of India.

This car must have been sold out in UK where most of its potential buyers are settled currently.

[ajmat]

I guess that it is priced high since volumes will be limited due to unreasonable taxes and increased scrutiny. Many of the ostentatious folks lived off the massive debt - Deccan Chronicle, GVK, Lanco to mention a few. Now that the banks are belatedly waking up and watching their debtors, I guess the market has shrunk to those who actually have the money!

Maybachs seem to be an acceptable corporate purchase. How many new Ghosts/ Mulsannes have we seen on the road. I woud bet that the numbers have declined over the past 18 months.

[The Brutailer]

Nice review by Autocar. This car is as smooth as champagne jacuzzi. No overdone tech. Just sheer class all around.

https://youtu.be/-6rYSmpUDBI

[avira_tk]

The old adage "if you are asking, you probably can't afford it" applies to this. No customer is going to buy this with a budget of 11.5 crores, they bring decide to get the Phantom, commission it and wait for the special day.

This car had 8 confirmed orders long before it was ready to be shown to prospective buyers. It doesn't matter if the price is up 100%, you're not affected by inflation and retirement at this tax bracket.

[Mission_PGPX]

Originally Posted by Anand123

11.35 Cr is for the Extended wheelbase edition. The Standard wheelbase edition starts at 9.5 Cr.

9.5 Cr and i still have to think about leg space and EWB?

Jokes apart, is it like bulletproof and armored or something, like the Mercedes in this price range? or is it just that 6.xx ltrs engine, with ultra sophisticated back seat?

[samyakmodi]

Originally Posted by Mission_PGPX

9.5 Cr and i still have to think about leg space and EWB?



Jokes apart, is it like bulletproof and armored or something, like the Mercedes in this price range? or is it just that 6.xx ltrs engine, with ultra sophisticated back seat?

I believe that would the most expensive real estate space ever!! 20odd lacs per square feet?

[rubicon]

Phantom on location in Chennai at the InterContinental Mahabalipuram Resort.

[ShubhamGhute]

This is seriously an overpriced luxury. But then whats the point in buying luxury at cheap?
Rolls Royce might have purposely priced it at higher side just to differentiate it from S-Class/Maybach/7 series/upcoming Audi A8 and even from likes of Bentley etc.
Its a fact that each time a new generation of S-class is launched, its way ahead of its time in terms of luxury and technology. When W222 S-class was launched it was compared to the Phantom. This might be the sole reason to price it on higher side. Besides this, Indian taxation helps to achieve such sky scraping prices.
With such price inflations, pre-owned RR looks like a steal! RR with just 5-10k on odo and ageing in between 3-5 years are available for almost 20% cost that of a new one.