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Old 4th May 2018, 17:11   #1
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2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore

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Mercedes-Benz has launched the Mercedes-AMG E63 S at Rs. 1.5 crore (ex-showroom, India). In the international market, the E63 sedan comes in two variants however in India, Mercedes is only offering the more powerful 'S' variant.

2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-mercedesamg-e63-s-4matic.jpg

The new Mercedes-AMG E63 S measures 4,988 mm in overall length, 2,065 mm in width and 1,463 mm in height. The car's wheelbase is 2,939 mm and it comes with a 66-litre fuel tank.

2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-mercedes-amg....jpg

Being an AMG, the E63 S looks more aggressive than the standard E Class (Note that we only get the LWB E-Class in the standard form). In the front, it has the AMG grille and bumper with large air intakes and a revised air dam. It also has a unique bonnet. Moving to the side, the E63 S has small vents with the V8 Biturbo badges on the front fenders. The car rides on 20-inch AMG wheels. In the rear, the E63 S gets a boot spoiler, quad-exhaust tips and a diffuser.

2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-1.-mercedes-amg-e63-s-4matic.jpg

The interior of the E63 S is identical to the standard E Class except that the analogue instrument cluster has been replaced with a large screen that extends half way across the dashboard. Besides, it has a 3-spoke, flat-bottom steering wheel with paddle shifts and it rides on AMG tuned sports suspension.

2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-mercedes-amg-e....jpg

The Mercedes-AMG E63 S is powered by a 4.0-litre, twin-turbocharged V8 engine that puts out 603 BHP @ 5,750 -6,500 rpm and a peak torque of 850 Nm @ 2,500-4,500 rpm. The engine is mated to a 9-speed dual-clutch transmission and an all-wheel drive system with variable torque distribution. It even comes with a 'drift mode' function, which turns it into a rear-wheel drive sedan. Apart from that, it has launch control and 3 driving modes - Sport, Sport Plus and Race. Moreover, the car is claimed to accelerate from 0-100 km/h in 3.4 seconds.

2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-2.-mercedes-amg-e63-s-4matic.jpg

In terms of safety features, the E63 S comes with ABS with active brake assist, 7 airbags, radar-based driver assistance systems including collision warning, speed-dependent braking assistance and autonomous braking as well as Multibeam Intelligent Light System. The new Mercedes-AMG E63 S will rival the BMW M5 in the Indian market.

2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-3.-mercedes-amg-e63-s-4matic.jpg

Link to Team-BHP News

Last edited by Aditya : 30th July 2019 at 10:31.
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Old 4th May 2018, 17:42   #2
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Re: 2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore

What a Monster ! This is a M5 killer!! While I love the new M5, it didn't make me scream inside my head- I WANT ONE! This one even without sitting in one makes me want one so bad. Here is a m5 vs e63S video link:
But frankly its not a fair comparison as M5 competition pack is the real competitor to the S version AMG

I'm glad BMW got a decent pricing of 1.4cr for the M5 that has compelled MBIL to price the E63AMG S at 1.5cr or else I am sure they would have liked to stretch it higher.
There needs to be some correction to the AMG prices after this as the C63AMG S is priced at 1.41cr which makes no sense.

Last edited by Sahil : 4th May 2018 at 18:11.
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Old 4th May 2018, 17:53   #3
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Re: 2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore

About time!

I've always been a hardcore //M afficionado all my life, but from the current line-up, I'd any day pick an AMG equivalent over an M car. Only exception must be the M2.

Last edited by Gannu_1 : 9th May 2018 at 21:28. Reason: Missed a word 'been'? Thanks.
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Old 9th May 2018, 21:16   #4
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#NotMyAMG
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00889-large.jpg

Only a couple of weeks after I watched Donut Media’s fun video on the Mercedes-Benz AMG division, GTO passed on an invitation for the E63 drive experience at the Buddh International Circuit (BIC). All mental work commitment notwithstanding, I almost immediately confirmed 'YES'.

TGIF, BIC and AMG all very very satisfying abstract terms to use in your daily routine, but then you combine the three into one event and mind = blown!
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00819-large.jpg

After the success of the W213 E-Class, Mercedes-Benz launched the AMG E63 at the very apt Buddh International Circuit last week. With 600 odd horses on tap and a supercar-challenging 0–100 km/h time of 3.4 seconds, this is the fastest ever E-Class to go on sale. If the horsepower figures were not enough, the E63 apparently is the first production road car from Mercedes-Benz to feature a fully variable torque distribution to front and rear wheels. Party trick: the E63 is also equipped with a drift module, which can be enabled when using the Race mode.

Quad exhaust pipe setups are always special:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00800-large.jpg



The exhaust note of the E63 has just the right output - loud enough to remind you how special it is and soft enough to not cause a menace even when going full blast!




A closer look at the carbon fibre spoiler:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00801-large.jpg

Notice that we get the more powerful E63 S as the only option. First the top-spec Mustang and now this. Full marks to the manufacturers for going the whole hog for the Indian market:

The menacing front end...
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00840-large.jpg

...and checkout those carbon fibre mirrors!
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00836-large.jpg

The drift module had surely been put to a lot of exhibition use :
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00811-large.jpg

Couple of rather nostalgic F1 pitboards:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00874-large.jpg

2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00875-large.jpg

The E63 line-up which was going to be used for the track experience:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00846-large.jpg

The luster on this shade of matte black ensured the colour looked different with every minute change in sunlight. Very fitting choice of colour for a performance sedan and was the choice of car to shoot for most folks:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00828-large.jpg

Between all the sporty tones of sporty gray and black, these silver wheels with the golden callipers on the white E63 looked extremely classy:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00849-large.jpg

A front view of the line-up and a bonus for Felipe Massa's fans:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00854-large.jpg

And there stood in the distance, the absolutely wicked AMG siblings:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00855-large.jpg

Easily my favourite picture of the day. While the AMG GTR is the more loaded variant, I personally preferred the smoother looking GT:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00803-large.jpg

AMG GT exhaust note at idle:


And the GTR - don’t think I saw this go around the track at any point while I was at the BIC:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00863-large.jpg

The Big Daddy posed around in the pit lane all day:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00884-large.jpg

After the initial impromptu photo session and registrations followed by the launch ceremony, members of our group (Slot 1) were asked to be present in the control room for a briefing. Have a peek:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00897-large.jpg

Since all of us in the first group had driven at the BIC in the past, the briefing was quick and mostly related to specifics of the drive activity and some specific dos and don'ts. Race mode was banned for all us, nor were we permitted to switch off the ESP, which would in turn activate some modules of the Race mode. Frankly though, with 600+ BHP on tap, this was going to be the fastest car I had ever driven. Heck, I could not be bothered even if I would have been restricted to comfort mode . The red cones with blue tops were supposed to be hard braking points, while the ones with the blue tops were guiding points for lowering speed to turn in.

We were allotted 3 laps each - a warm up lap, a hot lap and a cool down lap. Surprisingly, there were not going to be any appointed expert lead cars, which was a downer as being the professionals they are, they can ensure a lot more fun with the right braking and turn in points as opposed to just going all out all the time.

Within a short while, we were allotted our respective E63s for the next 20 minutes:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00898-large.jpg

Cars were sent out with an interval of 20–30 seconds between them to ensure absolutely no chance of overtaking:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00903-large.jpg

Not exactly familiar with the E-Class layout, I did take the first few minutes while we waited to get acquainted with the controls, adjust the infinitely variable seat settings to my preference and take a couple of interior shots. While the interiors are very similar, to the regular E-Class, the E63 has lots of carbon fibre bits on the inside and is also equipped with a flat-bottom steering wheel:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00906-large.jpg

2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00907-large.jpg

2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00930-large.jpg

I took it very slow as I left the pit lane and gradually picked up some speed around the first couple of turns after which, I was headed down the very long back straight. The thrum from the beastly V8 motor and bassy exhaust note had started to fill my ears and before I knew it I was already coming to the end of the back straight. This was supposed to be a warm up lap or so.

The second half of the track is when you realise that the E63 is a sports sedan and not essentially a sports car. There are positives and negatives to this and you must take what you like between that. The size of the E63 makes its presence felt through the tighter corners and the stonker of a motor coupled with an inexperienced right foot ensure a fair amount of drift.

I lined up at the back at the start of the main straight waiting for my turn for the green lights:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00931-large.jpg

Since we had only one hot lap, I decided to engage the Sport+ mode straight away as against the comfort mode that I had used for the warm up lap. Apart from the seriously fast main and back straight sections the Sport+ mode was a big mistake. The throttle was a bit too overwhelming through most of the latter part of the track. While the occasional drift was fun, there was nearly no essence of precision in the drive whatsoever. Simply put, it is more fun to drive a slow car fast than have to drive a fast car slow.

Through with the hot lap, I pulled into the pit lane and almost immediately went again for the cool down lap, we were requested to keep the car at 80–100 km/h through the cool down lap and being a guest, it was only right that I obliged.

Back from the cool down lap the sun had also decided to take a break and I finally got a picture without excessive sunlight and God, did it change my impression of that lustrous gray shade or what!
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00938-large.jpg

The mandatory parting shot:
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-dsc00943-large.jpg

Last edited by manson : 9th May 2018 at 22:09.
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Old 12th May 2018, 18:56   #5
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Re: 2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore

Here is powerdrift's review of this beautiful beast aptly titled as "Will my mom buy me one?" They are all praise for the new gearbox.

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Old 20th May 2018, 22:15   #6
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The first customer car gets delivered to Hyderabad! Wonder what the colour is called?
2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore-imageuploadedbyteambhp1526834685.454877.jpg
Pic via https://www.instagram.com/amerhadi700
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Old 21st May 2018, 03:27   #7
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Re: 2018 Mercedes-AMG E63 S launched at Rs. 1.5 crore

Quote:
Originally Posted by shyn View Post
Wonder what the colour is called?
That should be Cardinal Red.

Mod Note: Our Mercedes-AMG E63 S has been taken live at this link. Please continue the discussion over on the new thread. Thanks!

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