My tryst with the Rolls Royce Phantom! & a Chennai encounter as well...

toiingg · 11th June 2007, 12:11

I have heard of that story a couple of years back. I think it was in some auto show on TV.

frankmehta · 11th June 2007, 16:35

i hope you'll have been watching the videos.no one's been speaking about the interiors...

Sahil · 12th June 2007, 00:40

Agreed, the color is hideous!
BUT, this is probably one of the most innovative advertising campaigns India has ever seen. . . Like they say, any publicity is good publicity!
You might hate their guts for using a Phantom for publicity and so on . . at the end of the day they have more than got their store name embedded in your minds from years to come!!
For some of these college kids who have never even sat in a luxury car, it is a life changing experience which will stay with them for decades!

P.S: @Maverick: This Phantom probably has the highest mileage clocked in India, any info on that? Just to get a rough estimate of how far these guys are going with this campaign.

Dippy · 12th June 2007, 10:00

Sahil

This car has already clocked quite a bit and this just the beginning. The car is now going to make its way all over the country promoting The Mobile Store. Right from north to south.

torqueunlimited · 12th June 2007, 10:53

From an advertising point of view its so much sensible! These companies anyways spend crores of Rupees on hoardings, TV ads and what not. So why not do it in style? Whether the people buy cell phones from there not, the brand is publicised. Maybe they'll buy their next phone from there! India anways has a reputation for using Rolls Royces for the wierdest of tasks! No offence!

Maverick5490 · 12th June 2007, 19:24

yup.. this car has the max mileage in RR's owned in India (apart from demo cars).. and i dont think any other phantom will ever be used as much!

torqueunlimited · 12th June 2007, 23:16

Quote:

Originally Posted by Maverick5490

yup.. this car has the max mileage in RR's owned in India (apart from demo cars).. and i dont think any other phantom will ever be used as much!

Hey Mav, out of curiosity. Are RRs high mileage cars? I mean, supercars like Lambos and Ferraris aren't meant to be driven much. How many kms can the Phantom bear?

Mayavi · 13th June 2007, 01:38

Quote:

Originally Posted by torqueunlimited

Hey Mav, out of curiosity. Are RRs high mileage cars? How many kms can the Phantom bear?

Dont know about the current crop of Rolls Royces but the early Rolls Royce (20's and 30's) were legendary for their dependability and perfection and that is why they are so famous. Royce, a perfectionist, designed cars became very famous when one of his car was taken on an international tour by a british merchant. It seems that the car went from London to Egypt and back, some 20,000 KM altogather and only needed a car wash at the end of the trip! The company was aquired by Rolls and called Rolls-Royce.

doctorque · 13th June 2007, 12:57

my opinion is it is not something that should be done to a rolls.
i would say too bad.
well will take a better look at it when it comes to our workshop.

Maverick5490 · 13th June 2007, 22:25

Quote:

Originally Posted by doctorque

my opinion is it is not something that should be done to a rolls.
i would say too bad.
well will take a better look at it when it comes to our workshop.

Ok.. cool.. where do u work buddy?

Maverick5490 · 13th June 2007, 22:27

Quote:

Originally Posted by torqueunlimited

Hey Mav, out of curiosity. Are RRs high mileage cars? I mean, supercars like Lambos and Ferraris aren't meant to be driven much. How many kms can the Phantom bear?

yup she can take much much more than u can give her.. our demo RR has been driven up and down to Delhi couple of times without a hiccup.. basically its a BMW 760Li with better equipment!

torqueunlimited · 13th June 2007, 23:01

Quote:

Originally Posted by Maverick5490

yup she can take much much more than u can give her.. our demo RR has been driven up and down to Delhi couple of times without a hiccup.. basically its a BMW 760Li with better equipment!

I didn't know that! Sounds brilliant.. Thanks

Sam Kapasi · 14th June 2007, 00:08

Quote:

Originally Posted by frankmehta

point taken.sorry about the dots.anyways i just happened to wonder what audio setup the rolls has.i just saw the exicon speakers.havent heard much about the co.please throw light on it.thanx

Sorry I just saw this statement. Sounds like a job for me.

The sound system is a Lexicon. There are 15 strategically placed speakers inside the cabin. Music can also be listened to in surround mode using a system called LOGIC7, invented by Lexicon.
In fact, the speakers, DVD player and amplifiers used in the car are fully studio grade. Very few cars sound this good in stock position.

The company itself is a world leader in high end audio, studio and cinema processors etc. The world's best theatres use Lexicon surround decoders. You can find a lot more info on Lexicon - The Definition of Digital Audio

I have also been told that the car also has some superlative video entertainment using 2 very high quality screens.

Also for your info, Lexicon is a harman international company. The same company that makes JBL and Infinity.

doctorque · 16th June 2007, 16:49

Navnit Motors Pvt. Ltd.

dhirajs · 17th June 2007, 12:49

The mobile store phantom is arriving in Chennai today,there has been a last minute change in the route plan.

Doing chennai,bangalore,hyderabad & cochin this month.So.... delhi will have to wait till july :-( .its being escorted by a qualis & clocks a neat 2.5-3kmpl in the city.

11th June 2007, 12:11	#46
toiingg BHPian Join Date: Oct 2006 Location: Calcutta Posts: 639 Thanked: 266 Times	I have heard of that story a couple of years back. I think it was in some auto show on TV.
	() Thanks

11th June 2007, 16:35	#47
frankmehta Senior - BHPian Join Date: Mar 2006 Location: Mumbai Posts: 4,000 Thanked: 3,577 Times View My Garage	i hope you'll have been watching the videos.no one's been speaking about the interiors...
	() Thanks

12th June 2007, 00:40	#48
Sahil Distinguished - BHPian Join Date: May 2004 Location: Bombay Posts: 6,292 Thanked: 7,607 Times	Agreed, the color is hideous! BUT, this is probably one of the most innovative advertising campaigns India has ever seen. . . Like they say, any publicity is good publicity! You might hate their guts for using a Phantom for publicity and so on . . at the end of the day they have more than got their store name embedded in your minds from years to come!! For some of these college kids who have never even sat in a luxury car, it is a life changing experience which will stay with them for decades! P.S: @Maverick: This Phantom probably has the highest mileage clocked in India, any info on that? Just to get a rough estimate of how far these guys are going with this campaign. Last edited by Sahil : 12th June 2007 at 00:42.
	() Thanks

12th June 2007, 10:00	#49
Dippy Senior - BHPian Join Date: Feb 2004 Location: Mumbai, India Posts: 7,559 Thanked: 2,462 Times	Sahil This car has already clocked quite a bit and this just the beginning. The car is now going to make its way all over the country promoting The Mobile Store. Right from north to south.
	() Thanks

12th June 2007, 10:53	#50
torqueunlimited BHPian Join Date: Oct 2005 Location: Pune Posts: 321 Thanked: 19 Times	From an advertising point of view its so much sensible! These companies anyways spend crores of Rupees on hoardings, TV ads and what not. So why not do it in style? Whether the people buy cell phones from there not, the brand is publicised. Maybe they'll buy their next phone from there! India anways has a reputation for using Rolls Royces for the wierdest of tasks! No offence!
	() Thanks

12th June 2007, 19:24	#51
Maverick5490 Senior - BHPian Join Date: Feb 2005 Location: Thane Posts: 1,464 Thanked: 1,816 Times View My Garage	yup.. this car has the max mileage in RR's owned in India (apart from demo cars).. and i dont think any other phantom will ever be used as much!
	() Thanks

13th June 2007, 12:57	#54
doctorque BHPian Join Date: Jun 2007 Location: Mumbai Posts: 565 Thanked: 404 Times	my opinion is it is not something that should be done to a rolls. i would say too bad. well will take a better look at it when it comes to our workshop.
	() Thanks

16th June 2007, 16:49	#59
doctorque BHPian Join Date: Jun 2007 Location: Mumbai Posts: 565 Thanked: 404 Times	Navnit Motors Pvt. Ltd.
	() Thanks

17th June 2007, 12:49	#60
dhirajs BHPian Join Date: Feb 2006 Location: Delhi Posts: 144 Thanked: 12 Times	The mobile store phantom is arriving in Chennai today,there has been a last minute change in the route plan. Doing chennai,bangalore,hyderabad & cochin this month.So.... delhi will have to wait till july :-( .its being escorted by a qualis & clocks a neat 2.5-3kmpl in the city. Last edited by dhirajs : 17th June 2007 at 12:50.
	() Thanks