Ducati on the block! EDIT : Audi buys Ducati for USD 1.12 Billion

navpreet318 · 17th April 2012, 20:12

Notizia ufficiale: Audi ha acquistato il marchio storico di Borgo Panigale.......Official News: Audi has bought the historic brand of Borgo Panigale.

gthang · 17th April 2012, 20:17

Great news. Hope one of the first things they do is kick out the Indian distributor like Audi did 2 years ago, and put some professionals in place.

There is hope for Ducati in India yet.

Cheers

Ride Safe.

Ricci · 17th April 2012, 21:49

So the Italian brand didn't fall into Italian hands after all. First Lamborghini, now Ducati.
Hope Audi/VW management brings up Ducati experience better, the prices asked for some Monster spare parts elsewhere on T-bhp were extortionate !

Also, will be interesting to see the marketing campaign , depending on Audi or VW alignment - will we get ads stating Das Motorrad soon ?

goingout · 18th April 2012, 01:11

Humm I wonder what would happen with their AMG partnership now. And their joint events/ sponsor sharing with Ferrari.

All in all, a very good news. Germans have taken good care of all foreign brands they bought (Mini, RR, Bentley, Lamborghini etc.). Hope to see even more advanced Ducatis soon

ashwin.terminat · 18th April 2012, 22:20

Volkswagen's Audi division buys Ducati to expand brand portfolio - The Economic Times

Looks like Audi made it!

pgsagar · 18th April 2012, 23:16

Is this why Ducati came to India in the first place? To launch bikes, build up a brand image and then have the Indian biggies like Bajaj, Hero, Mahindra gunning for a stake in falling empire.

bigron · 19th April 2012, 00:05

Well that surely sounds good for Ducati. With the financial backing of the parent VW group , Ducati seems to be in safe hands for now . Not to mention , VW group has another exotic brand in its kitty. Lets see how things unfold for brand Ducati in the coming times . This could give a boost to the Ducati operations in India too.
( Source : ACI )

Ford5 · 19th April 2012, 00:22

Well I hope Vw looks at a motorcycle business in a different way compared to running car companies. And i further hope the italian engineering doesn't get eroded by the germans. Too bad Mahindra lost out!

MaxTorque · 19th April 2012, 07:13

It is a nice news that finally Ducati landing in hands of a group that dealing in automobiles. The company was owned by investment banking groups for a long time. For VW Group's top brass Ferdinand Porsche, motorcycling is a passion so Ducati may touch new highs under his ownership.

But not everyone is happy about group's decision to buy Ducati. Even Mr.Martin Winterkorn reportedly said that "Red is beautiful colour but...........".

The BMW group may face competition in the future from VW Group.

Mahindra was not in run for acquire Ducati. But Hero MotoCorp was actually bid for the Italian marquee. Probably the owners might have thought Hero may shift manufacturing base to India and will result in job loss in European plants.

Added_flavor · 19th April 2012, 12:41

Yes it's official now!

German luxury carmaker, Audi, has agreed to buy Italian bikemaker, Ducati, for a sum of 1.12 billion USD. Audi will also inherit all of Ducati’s current financial liabilities.

Source: Audi buys Ducati for 1.12 billion USD - News - Autocar India

GTO · 19th April 2012, 15:21

Note from Mod : Threads merged.

ArizonaJim · 21st April 2012, 05:23

Audi of Germany is buying Ducati.

VW's Audi buys Ducati to expand brand portfolio | Reuters

Audi Buys Ducati to Add Luxury Motorbikes to VW Model Lineup - Businessweek

Lets hope that Audi allows Ducati to do what they do best without directing it into unprofitable ventures.

Of course I wouldn't be unhappy if Ducati came out with a couple of nice smaller aircooled singles like the Ducati 250 Monza and the Ducati 350cc Sebring.

Ducati 350 + photo - Google Search

hbaruas · 21st April 2012, 15:18

Yes .. read the news ..
They are also buying 200 mn worth of Ducati's Liabilities..

I had heard that Mahindra was also in the fray initially and bid for Ducati.
Any one knows by how much did they lose?

volkman10 · 20th July 2012, 23:12

Quote:

Audi completed the 860 million-euro ($1.06 billion) purchase of Ducati Motor Holding S.p.A. and named its CEO, Rupert Stadler, to the motorcycle maker's board.

Audi Chief Financial Officer Axel Strotbek and executive Horst Glaser also will join the Italian manufacturer's board after the transaction was completed today, Bologna-based Ducati said in an e-mailed statement.

Quote:

VW Chairman Ferdinand Piech has long coveted the brand. He publicly expressed interest in buying Ducati in April 2008 before eventually losing out to Investindustrial. The purchase will make Ducati the 11th brand in VW's portfolio, alongside supercar marques Lamborghini, Bentley and Bugatti, mass-market brands such as Seat and Skoda and heavy-duty truck manufacturers Scania and MAN.

http://europe.autonews.com/apps/pbcs...named-to-board

esteem_lover · 21st July 2012, 00:20

Such a soft and easy buy when you think Deccan Chargers is out for sale for $ 15 billion.

17th April 2012, 20:12	#16
navpreet318 Senior - BHPian Join Date: Jul 2005 Location: Dehradun Posts: 2,264 Thanked: 2,983 Times	Re: Ducati on the block! Mahindra, Hero, BMW and Audi go for the kill Notizia ufficiale: Audi ha acquistato il marchio storico di Borgo Panigale.......Official News: Audi has bought the historic brand of Borgo Panigale.
	() Thanks

17th April 2012, 20:17	#17
gthang BANNED Join Date: Aug 2009 Location: Coimbatore Posts: 805 Thanked: 1,346 Times	Re: Ducati on the block! Mahindra, Hero, BMW and Audi go for the kill Great news. Hope one of the first things they do is kick out the Indian distributor like Audi did 2 years ago, and put some professionals in place. There is hope for Ducati in India yet. Cheers Ride Safe.
	() Thanks

17th April 2012, 21:49	#18
Ricci BHPian Join Date: Nov 2008 Location: Pune Posts: 809 Thanked: 1,177 Times	Re: Ducati on the block! Mahindra, Hero, BMW and Audi go for the kill So the Italian brand didn't fall into Italian hands after all. First Lamborghini, now Ducati. Hope Audi/VW management brings up Ducati experience better, the prices asked for some Monster spare parts elsewhere on T-bhp were extortionate ! Also, will be interesting to see the marketing campaign , depending on Audi or VW alignment - will we get ads stating Das Motorrad soon ?
	() Thanks

18th April 2012, 01:11	#19
goingout BHPian Join Date: Oct 2009 Location: New Delhi Posts: 236 Thanked: 275 Times	Re: Ducati on the block! Mahindra, Hero, BMW and Audi go for the kill Humm I wonder what would happen with their AMG partnership now. And their joint events/ sponsor sharing with Ferrari. All in all, a very good news. Germans have taken good care of all foreign brands they bought (Mini, RR, Bentley, Lamborghini etc.). Hope to see even more advanced Ducatis soon
	() Thanks

18th April 2012, 22:20	#20
ashwin.terminat Senior - BHPian Join Date: Feb 2011 Location: Bangalore Posts: 1,711 Thanked: 2,192 Times	Re: Ducati on the block! Mahindra, Hero, BMW and Audi go for the kill Volkswagen's Audi division buys Ducati to expand brand portfolio - The Economic Times Looks like Audi made it!
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18th April 2012, 23:16	#21
pgsagar Senior - BHPian Join Date: Nov 2006 Location: Vizag Posts: 2,628 Thanked: 3,568 Times View My Garage	Re: Ducati on the block! Mahindra, Hero, BMW and Audi go for the kill Is this why Ducati came to India in the first place? To launch bikes, build up a brand image and then have the Indian biggies like Bajaj, Hero, Mahindra gunning for a stake in falling empire.
	() Thanks

19th April 2012, 00:05	#22
bigron Senior - BHPian Join Date: Sep 2007 Location: NSEW Posts: 1,309 Thanked: 2,706 Times	Ducati Sold to Audi for 1.12 Billion ! Well that surely sounds good for Ducati. With the financial backing of the parent VW group , Ducati seems to be in safe hands for now . Not to mention , VW group has another exotic brand in its kitty. Lets see how things unfold for brand Ducati in the coming times . This could give a boost to the Ducati operations in India too. ( Source : ACI ) Last edited by bigron : 19th April 2012 at 00:06.
	() Thanks

19th April 2012, 00:22	#23
Ford5 BHPian Join Date: Oct 2011 Location: Bangalore Posts: 500 Thanked: 338 Times	Re: Ducati Sold to Audi for 1.12 Billion ! Well I hope Vw looks at a motorcycle business in a different way compared to running car companies. And i further hope the italian engineering doesn't get eroded by the germans. Too bad Mahindra lost out!
	() Thanks

19th April 2012, 07:13	#24
MaxTorque BHPian Join Date: Mar 2012 Location: Sydney, AU Posts: 935 Thanked: 797 Times	Re: Ducati Sold to Audi for 1.12 Billion ! It is a nice news that finally Ducati landing in hands of a group that dealing in automobiles. The company was owned by investment banking groups for a long time. For VW Group's top brass Ferdinand Porsche, motorcycling is a passion so Ducati may touch new highs under his ownership. But not everyone is happy about group's decision to buy Ducati. Even Mr.Martin Winterkorn reportedly said that "Red is beautiful colour but...........". The BMW group may face competition in the future from VW Group. Mahindra was not in run for acquire Ducati. But Hero MotoCorp was actually bid for the Italian marquee. Probably the owners might have thought Hero may shift manufacturing base to India and will result in job loss in European plants.
	() Thanks

19th April 2012, 12:41	#25
Added_flavor BHPian Join Date: May 2011 Location: Bangalore Posts: 844 Thanked: 2,782 Times View My Garage	Re: Ducati on the block! Mahindra, Hero, BMW and Audi go for the kill Yes it's official now! German luxury carmaker, Audi, has agreed to buy Italian bikemaker, Ducati, for a sum of 1.12 billion USD. Audi will also inherit all of Ducati’s current financial liabilities. Source: Audi buys Ducati for 1.12 billion USD - News - Autocar India
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19th April 2012, 15:21	#26
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,534 Thanked: 300,737 Times View My Garage	Re: Ducati on the block! EDIT : Audi to buy Ducati Note from Mod : Threads merged.
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21st April 2012, 05:23	#27
ArizonaJim Distinguished - BHPian Join Date: Aug 2011 Location: Phoenix, Ariz. Posts: 1,200 Thanked: 2,837 Times	Audi to buy Ducati Audi of Germany is buying Ducati. VW's Audi buys Ducati to expand brand portfolio \| Reuters Audi Buys Ducati to Add Luxury Motorbikes to VW Model Lineup - Businessweek Lets hope that Audi allows Ducati to do what they do best without directing it into unprofitable ventures. Of course I wouldn't be unhappy if Ducati came out with a couple of nice smaller aircooled singles like the Ducati 250 Monza and the Ducati 350cc Sebring. Ducati 350 + photo - Google Search
	() Thanks

21st April 2012, 15:18	#28
hbaruas BHPian Join Date: Oct 2007 Location: Delhi Posts: 82 Thanked: 3 Times	Re: Audi to buy Ducati Yes .. read the news .. They are also buying 200 mn worth of Ducati's Liabilities.. I had heard that Mahindra was also in the fray initially and bid for Ducati. Any one knows by how much did they lose?
	() Thanks

21st July 2012, 00:20	#30
esteem_lover Senior - BHPian Join Date: Jul 2006 Location: Madras/Py Posts: 7,556 Thanked: 502 Times View My Garage	Re: Ducati on the block! EDIT : Audi buys Ducati for USD 1.12 Billion Such a soft and easy buy when you think Deccan Chargers is out for sale for $ 15 billion.
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