Re: Aadya Motors- New Ducati dealer in Bangalore. And on Ducati's shoddy affairs in I Wow!! What a fine case of good products and bad marketing!! Lately, I have been seriously considering the option of buying a faired sports bike!! Though – even if I decide to take the step – it would be in the next 6-7 months (or later)!! This coupled with my busy work schedule I haven’t really had a chance to visit a sports bike dealer in Delhi/Gurgaon!! Nevertheless, this past weekend I was in Ahmedabad and had an hour or so to spare!! Since Ducati Ahmedabad (situated in the CAMA Complex, Nehru Brigde area) is at walking distance from where I often stay, I decided to pay them a visit and see the 848Evo in flesh!!
To my surprise, this time (unlike the previous occasions) the showroom looked doomed, it was pale, dusty and virtually empty, barring the two Hypermotard’s parked (and a rail of Ducati safety gear enveloped tightly in clear wraps). This is what I saw when I was approaching the showroom, I wasn’t inside. As a normal progression, when I attempted to enter the showroom two guards came running to me and said. “KYA HAI” (what do u want??), in a very rude manner. This was shocking as I was dressed well, had alighted from a decent C+ segment car, and in all sanity could not have passed-off as someone who was window shopping. Hell, even if I was, isn’t that part of conscious brand building (aspirational value)?? All my desires of getting a Ducati were out of my brain, that very second, but out of curiosity I wanted to see what the hell is happening to Ducati in India and wanted to understand the fate of proposed customers in India. So asked the guard/s, “KYA HAI KA KYA MATLAB……. BIKE LENI HAI!! MAALIK KAHAN HAI??” (What do you mean by “what do u want”……. I want to buy a bike!! Where’s your owner). Seeing that I was willing to throw my weight around, they suddenly toned down and said, “SIR, AB YAHAN KOI NAHI BAITHTA, SAATH MEIN MADAM KA OFFICE HAI, WAAHAN BAAT KARLO” (Sir, now no one sits here, you can speak to the lady who sits in the adjoining office).
I went there and met a lady who seemed to know little or nothing about bikes (or automobiles in general)!! Nonetheless, her office had enough automobile gear in it to disprove the contents of my preceding statement. However, I felt better in her company as I was hopeful of eliciting a more honest answer as to the state of affairs of Ducati from her.
This is the conversation that transpired:
ME: Hello!! I was interested in buying an EVO848. Can u help me?
Lady: Hi!! We do not have any 848’s in stock.
ME: Okay!! When is the 848 stock likely to arrive?
Lady: Can’t really say!! Supplies have always been an issue from Ducati!! We take bookings, however don’t get supplies and hence we as well as the customer suffers!!
ME: That is quite astonishing!! What is it that u have in stock??
Lady: We have a few hypermotard’s in stock!! They are readily available!!
ME: But if that is the state of affairs (referring to the showroom), what do u think is the future of Ducati in India??
Lady: They don’t really have a future here!!
ME: I was amused at her candor!! For a faint second I wanted to say, “Aapka bhalla ho!! Sach bolne k liye” (“God bless you!! For speaking the truth”).
My mental meanderings:
1. I, as it is, am a young middle class lawyer and am skeptical of buying machinery which is so expensive.
2. I think Ducati is way to expensive (848Evo is/was selling at approximately 18lacs OTR whereas bikes like the Fireblade, R1 et all are selling at less than 15 OTR)
3. Ducati though having a very high aspirational value has done everything wrong to lose respect from its prospective customers
4. Suddenly, a Hyosung GT650R makes so much sense (as it fits the budget perfectly)!!
5. I just hope that Triumph launches the Daytona675 at the price tag of 7lacs ex-showroom (I think it is as sexy as an Evo848 – if not more)!!
6. Ducati – it’s a no today - it will always be a no!!
Last edited by Samridh : 17th December 2012 at 17:14.
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