Polaris mulls localisation of parts for Indian Motorcycles

Aditya · 27th May 2015, 13:25

Polaris Industries is conducting a study to introduce bikes priced below Rs 10 lakh in India. The company owns the Indian Motorcycle brand, which it introduced in the country in 2014.

The company's bikes are priced between Rs. 12 lakh and Rs. 35 lakh. The recently launched Indian Scout is the cheapest of the range (Rs. 12 lakh) and will be the first bike from Indian to come to India via the CKD route.

However, Indian's rivals Harley-Davidson and Triumph have priced their entry level models at around Rs. 5.5 lakh, which is considerably lower. This has been possible since both the companies not only assemble their bikes in India, but also use localised parts. Polaris is considering adopting the same strategy for Indian. The company plans to start CKD and local assembly in the next three - five years.

Additionally, it will facilitate Indian component makers to supply to its manufacturing units in the US and Europe for ATVs, motorcycles and agriculture products.

Polaris is also working on extending its dealership network in India. At present, it has just two dealerships - one in Delhi and one in Bengaluru. It plans to open outlets in Mumbai and Chennai next month and in Ahmedabad and Hyderabad by August. The company is also planning to add six more outlets in 2016.

Polaris mulls localisation of parts for Indian Motorcycles-photos2.jpg

Source: ET Auto

14000rpm · 27th May 2015, 14:14

An India based engineering services firm I am aware of is already working on the cost down projects of the full Portfolio of Polaris Industries..including the Indian bikes. I have ridden one of those that is currently stripped out for value Analysis.
Competitive benchmarking is also ongoing at full speed.

ku69rd · 28th May 2015, 12:08

Quote:

Originally Posted by 14000rpm

Competitive benchmarking is also ongoing at full speed.

What are the parts that are being targetted for localization? Would you mind sharing them if you have the plot?

PPS · 28th May 2015, 13:00

Quote:

Originally Posted by Aditya

It plans to open outlets in Mumbai and Chennai next month and in Ahmedabad and Hyderabad by August.

The Mumbai showroom is opening at Hubtown VIVA at Jogeswari on the Western Express Highway sandwiched between the Triumph & DSK Benelli showroom!

14000rpm · 28th May 2015, 17:47

Quote:

Originally Posted by ku69rd

What are the parts that are being targetted for localization? Would you mind sharing them if you have the plot?

no I do not have a list of those. However, an educated guess would be -
electrical/electronics, Frame, casting, suspension, wheels and tyres.

vishalrr · 1st June 2015, 14:49

If they bring the Scouts's price down to HD-48's or slightly below it will cause a stir in the market. I for sure will go for one at that price range.

27th May 2015, 13:25	#1
Aditya Team-BHP Support Join Date: Feb 2004 Location: Mumbai Posts: 17,827 Thanked: 77,000 Times View My Garage	Polaris mulls localisation of parts for Indian Motorcycles Polaris Industries is conducting a study to introduce bikes priced below Rs 10 lakh in India. The company owns the Indian Motorcycle brand, which it introduced in the country in 2014. The company's bikes are priced between Rs. 12 lakh and Rs. 35 lakh. The recently launched Indian Scout is the cheapest of the range (Rs. 12 lakh) and will be the first bike from Indian to come to India via the CKD route. However, Indian's rivals Harley-Davidson and Triumph have priced their entry level models at around Rs. 5.5 lakh, which is considerably lower. This has been possible since both the companies not only assemble their bikes in India, but also use localised parts. Polaris is considering adopting the same strategy for Indian. The company plans to start CKD and local assembly in the next three - five years. Additionally, it will facilitate Indian component makers to supply to its manufacturing units in the US and Europe for ATVs, motorcycles and agriculture products. Polaris is also working on extending its dealership network in India. At present, it has just two dealerships - one in Delhi and one in Bengaluru. It plans to open outlets in Mumbai and Chennai next month and in Ahmedabad and Hyderabad by August. The company is also planning to add six more outlets in 2016. Source: ET Auto Last edited by Aditya : 27th May 2015 at 13:26.
	(5) Thanks

27th May 2015, 14:14	#2
14000rpm Senior - BHPian Join Date: Dec 2007 Location: Helsinki Posts: 2,340 Thanked: 5,556 Times View My Garage	Re: Polaris mulls localisation of parts for Indian Motorcycles An India based engineering services firm I am aware of is already working on the cost down projects of the full Portfolio of Polaris Industries..including the Indian bikes. I have ridden one of those that is currently stripped out for value Analysis. Competitive benchmarking is also ongoing at full speed.
	(5) Thanks

1st June 2015, 14:49	#6
vishalrr BHPian Join Date: May 2014 Location: Hyd / Lon Posts: 27 Thanked: 4 Times	Re: Polaris mulls localisation of parts for Indian Motorcycles If they bring the Scouts's price down to HD-48's or slightly below it will cause a stir in the market. I for sure will go for one at that price range.
	() Thanks