re: Royal Enfield unveils Interceptor & Continental 650 with new twin-cylinder engine. EDIT : Launched There is a lot about these bikes so far that says "smart move" to me. By going for a 650cc displacement they have swerved direct comparison with Triumph & HD products, and 47bhp is absolutely spot on the power output limit for a European A2 bike license - not a coincidence. The bike was revealed in Europe, and will be launched in Europe too. IF (big if) these ride well and have that certain Enfield charm, they could be onto a real export winner. There simply isn't a relatively cheap credible twin cylinder retro in the A2 license market, it's wide open. You have to buy a bigger more expensive bike and have it restricted if you want multiple cylinders and genuine cool factor.
I'm not sure whether that means these are supposed to be primarily export models, or whether they are intended to be a big seller in India and the Euro launch and allignment is simply a strategy to control volume/quality and shake the bikes down in what is in some ways, a less demanding market.
It's clear from this forum that some people will never cut Enfield a break and unless they can deliver Triumph quality and performance with a Hero price tag, they will be criticised.
We cannot have it both ways. The Street 750 is made in India and I think, costs around 5 lac, the Duke 390 is also made in India and I think costs about 2.5 lac. If we want similar material and build quality to those bikes, then in terms of cost, it will need to be in between the two in price in India, as the material costs are much closer to the HD - but, it's 100cc and a few bhp short of the Street, and, it's not a Harley, so has to come in somewhere under that bike - it needs to be 10% cheaper at the same quality?
However, if Enfield have to knock them out at under 3.5 Lac to find buyers, because the perception is that Enfields are supposed to be cheap because they are not that well made, then it must be obvious that will be a little self-fulfilling, as it will be built to that price and quality will suffer accordingly? You'll get cheaper fasteners & switchgear, fewer layers of paint and chrome, nasty tyres, lower grade steel etc...
Some of you are quick to point to issues with the Himalayan, but that's a 1.65 lac bike - it was clearly made to a price to slot into the current single cylinder line up in India, and didn't meet export standards. They've had to go back and add injection and so on in order to sell it elsewhere where they didn't plan to sell it - yet there is demand! Maybe that was a missed opportunity in some ways - rather than slotting the model into the current Indian line up, if they had looked at the world market and gone with a bit more power, injection, ABS, better build quality and a higher price, that would be a clear statement of intent.
They have a fresh opportunity with these twin cylinder bikes, I hope they build them to Japanese/European standards, get their export markets ticking over nicely, then ease them into the Indian market at a controlled rate at a realistic rather than bargain basement price.
The volume sales can come later - take the basic frame/engine platform, and make an Indian market model called something else - keep the basic quality right, but cut the price by using cheaper parts on things that can be replaced and upgraded - seat, tyres, use cast wheels, no chrome etc... and pitch that model between the top of the single cylinder range and the Interceptor. That should be the 3.5 lac model, not these.
I am a proud Englishman who loves India and I am a real fan of Royal Enfield. The very first time I sat on a 350 classic in Goa, it just felt "right". I love the connection Enfield shares with 2 countries I love that have so much shared history. I was delighted when Enfield opened their R&D facility in the UK and renewed that connection. As the Tata-JLR tie up shows, together we can do great things. I wish Enfield all the best with these models and I can't wait to ride one, I am quite nervous to do so, I really really want it to be good... by good, I don't mean it has to be dynamically brilliant and built like a Triumph, I mean it has to move the soul. It has to make you feel like you want to walk away from the trials and tribulations of life, point it at the sunset, and open the throttle.
Fingers crossed!
Last edited by Rob UK : 9th November 2017 at 18:20.
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