[TusharK]

Ducati has announced the launch of its pre-owned bike business in India called Ducati Approved. In addition to pre-owned bikes, the programme will offer extended warranty and road side assistance.



Ducati Approved certification will be given only to bikes that are less than 5 years old and with a certified mileage no more than 50,000 km. The company claims that all motorcycles sold under this programme will go through a 35-step technical certification process.

Bikes sold under Ducati Approved will come with a 1-year extended warranty coverage, which will be transferable in case of sale. The warranty covers cost of materials and labour charges. Ducati is also offering roadside assistance on pre-owned bikes as well.

Link to Team-BHP News

[marcussantiago]

From Ducati India's Instagram account:

"We're delighted to announce the launch of Ducati Approved, a platform for certified pre-owned Ducati motorcycles checked by qualified technicians."


https://preowned.ducati.com/models/in/en/home

[moralfibre]

Useful links:

- http://approved.ducati.com/en_in/
- https://preowned.ducati.com/models/in/en/home

[Turbanator]

3 bikes in total at Gurgaon is what I see, most likely demo ones. I have not seen any car manufacturer except Maruti succeeding in the resales business, so this will most likely flop. Not aware if Hero or Honda do have something similar but they stand better chances.

Nevertheless an effort in the right direction from Ducati

[timuseravan]

Good effort but has Ducati sold enough bikes in India to have a thriving seconds market?

[IshaanIan]

It sucks that the certification will be given only to bikes less than 5 years old. That means that if one wants a Ducati sport-bike, they will be relegated to choosing from the Panigale series which doesn't look as stylish in my opinion. Rather the Panigale series looks over styled. My plan for the upcoming year is to save up enough cash for a good 848 preferably a Corse SE but considering how rare they are, I might have to settle for an Evo

[neil.jericho]

This is a good move by Ducati because in India their bikes are depreciation disasters and are very tough to sell in the second hand market. Ducati owners are sitting on their for sale bikes and expecting the de facto bug bike depreciation will be applicable whereas potential buyers in the second hand market are wary of Ducati's service costs and finally the bike remains unsold. Also some (all?) Ducati engines have a valve clearance adjustment which is done at around 30,000 kms (to my knowledge) and that is expensive and might cost around Rs 45,000 from what I hear. Ducati has been in India long enough in this stint to realize that all these factors are impacting dealership sales as well.


Through this Ducati approved pre owned model, the company can try to control the resale value of their bikes in the second hand market and hence push dealer sales. Win win for them.

[Iyencar]

Originally Posted by Turbanator

Not aware if Hero or Honda do have something similar but they stand better chances.

Honda does have its certified preowned program called Honda Best Deal through separate showrooms. The vehicles come with a 6 month warranty and 2 free services. They seem aimed at the mass market though.
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