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Old 24th January 2022, 02:00   #1
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Default 2021 Annual Report Card - Superbikes & Imported Motorcycles

The low volume market for Superbikes and Imports in the country doesn’t allow for a meaningful monthly analysis of their sales data. However, the same over a longer period of a full year makes for a healthy discussion - and with that goal in mind, below is the 2021 Annual report and analysis of the premium two-wheeler market in India.

3680 premium motorcycles were sold in the year 2021. The market, though still down, saw a 21% recovery compared to 2020, with all the brands enjoying higher sales, except for Harley Davidson.


2021 Annual Report Card - Superbikes & Imported Motorcycles-total_sales_yoy.png

Note -

Last edited by CrAzY dRiVeR : 25th January 2022 at 19:38.
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Old 25th January 2022, 15:13   #2
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Default 2021 Annual Report Card - Superbikes & Imported Motorcycles

India's favourite premium bikes by sales volume


2021 Annual Report Card - Superbikes & Imported Motorcycles-gridart_20220125_152344114.jpg

  • Kawasaki Z900 is India's highest selling premium motorcycle in 2021 with 577 units dispatched.
  • Followed closely by another Kawasaki - the Ninja 650 with 318 units.
  • Triumph gets 3rd place with their successful, all-new entry level sport naked - the Trident Sport 660, that dispatched 295 units.
  • Another massive success for Triumph this year - the Tiger 900 takes fourth place with 214 units.
  • Suzuki retains a top-spot with their all-time favourite hyperbike - the 3rd generation Hayabusa dispatching 196 units.


2021 Annual Report Card - Superbikes & Imported Motorcycles-top20-volume.png

Last edited by CrAzY dRiVeR : 25th January 2022 at 17:47.
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Old 25th January 2022, 15:39   #3
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Manufacturer Market Share and Trends


2021 Annual Report Card - Superbikes & Imported Motorcycles-manufacturer_sales_trends_.png

2021 Annual Report Card - Superbikes & Imported Motorcycles-marketshare_by_volume.png
  • Harley's loss! Others have nicely increased their numbers YOY.
  • Kawasaki emerges as the dominant player in 2021 with 46% marketshare, gaining 42% more sales as compared to the previous year.
  • Triumph registered maximum sales growth for 2021 - with 30% marketshare and falling just 20 units short of their all time best figures of 2016.
  • Honda had their best year yet - backed by strong sales of the 650 twins. Ends up with 7% marketshare.
  • Suzuki did a lacklustre job of bringing in their BS6 portfolio - but nevertheless brought in the one bike that matters in the Indian context. The results speak for themselves! Ends the year with 7% marketshare.
  • Piaggio has entered the charts with dispatch of 5 units since September 2021. However, due to very less data available, they have been excluded from the comparison charts above. Details of the dispatches can be seen in the main excel sheet below.

Last edited by CrAzY dRiVeR : 26th January 2022 at 00:20.
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Old 25th January 2022, 16:22   #4
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Default 2021 Annual Report Card - Superbikes & Imported Motorcycles

Premium Motorcycle sales 2020 - Sorted by price.

The below graph gives a clear picture of which products have really caught the fascination of the market, at various price points. (Simple assumption of price * units have been taken for representational purposes).

Note - The leftmost product is 6.16L ex-showroom, whereas the rightmost product is 39.16L ex-showroom.

2021 Annual Report Card - Superbikes & Imported Motorcycles-2021-revenue.png
  • Kawasaki Z900 is once again in first place with sheer numbers, selling 577 units of an 8.42L motorcycle.
  • Suzuki Hayabusa comes second, selling 196 units of a motorcycle that retails at 16.42 lakhs.
  • Triumph Tiger 900 range starts at 13.7 lakhs, much higher than last year's Tiger 800. However, with 214 units dispatched - the new generation comes in at 3rd place.
  • Kawasaki ZX10R remains the only VFM litre-class superbike option, even with the recently facelifted model priced at 15.37 lakhs - dispatching 176 units.
  • Triumph Rocket III gains massively from the loss of Harley Davidson - earning good money from Indians - 128 units of a cruiser with a base price of just under 20 lakhs.
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Old 25th January 2022, 16:44   #5
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Default 2021 Annual Report Card - Superbikes & Imported Motorcycles

Kawasaki


Name:  2020KawasakiZ900ABSReview1.jpeg
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2021 Annual Report Card - Superbikes & Imported Motorcycles-kawasaki.png
  • Kawasaki gained 42% sales compared to 2020, and achieved a marketshare of 46% in 2021.
  • The value priced Z900 brings home the maximum numbers for Kawasaki - with 577 units.
  • 650 range keeps up their good sales - Vulcan S with 129 units, Z650 with 65 units, Ninja 650 with 318 units and the Versys 650 with 123 units - brings 635 units altogether.
  • Ninja 1000 sales are down compared to last year, possibly after the price increase on the face lifted SX version - but still brings in 182 units.
  • Versys 1000 numbers are higher YOY in comparison - with 79 units as against 43 last year.
  • ZX10R remains the VFM and popular litre class superbike option - with dispatches of 176 units.

Last edited by CrAzY dRiVeR : 25th January 2022 at 20:01.
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Old 25th January 2022, 17:01   #6
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Default 2021 Annual Report Card - Superbikes & Imported Motorcycles

Triumph

2021 Annual Report Card - Superbikes & Imported Motorcycles-2020triumph900tigerfirstlook21.jpeg

2021 Annual Report Card - Superbikes & Imported Motorcycles-triumph.png
  • Excellent performance from Triumph in 2021 - with 30% marketshare, 70% gain YOY.
  • Triumph gained massively from the introduction of competent new products.
  • Tiger 900 brought in maximum money with 214 units dispatched, whereas the Trident 660 brought in maximum numbers for Triumph with 295 units dispatched.
  • Rocket III gains significantly from HD's loss and breaks into triple digits with 128 units.
  • Street Triple retains decent sales as well with 132 units.
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Old 25th January 2022, 17:14   #7
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Default 2021 Annual Report Card - Superbikes & Imported Motorcycles

Harley Davidson

2021 Annual Report Card - Superbikes & Imported Motorcycles-2021harleydavidsonfatboy114firstlookcruisermotorcycle1536x1024.jpeg

2021 Annual Report Card - Superbikes & Imported Motorcycles-hd.png
  • Post exit, Harley Davidson continues to deliver imported motorcycles in India through Hero Motocorp.
  • Sales are down 64% YOY, but Harley still manages to close the year in 3rd place, with 10% marketshare.
  • Fatboy continues to be the favourite HD motorcycle - with 54 units dispatched.
  • Low Rider S gathered maximum volumes for HD - with 72 units dispatched.
  • The recently introduced adventure tourer - the Pan America seems to have been met with good response with 34 units dispatched.

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Old 25th January 2022, 17:23   #8
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Default 2021 Annual Report Card - Superbikes & Imported Motorcycles

Honda

2021 Annual Report Card - Superbikes & Imported Motorcycles-hondacbr650r.jpeg

2021 Annual Report Card - Superbikes & Imported Motorcycles-honda.png
  • Honda registers a 4x increase in sales during 2021, however, from a very low base of only 60 units in 2020. Closes ahead of Suzuki this year with 7% marketshare.
  • Sales are fuelled by the 650 inline4 twins - with dispatches of 177 units.
  • Africa Twin dispatched 80 units, with Goldwing 12 units.

Last edited by CrAzY dRiVeR : 25th January 2022 at 18:07.
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Old 25th January 2022, 17:31   #9
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Default Re: 2021 Annual Report Card - Superbikes & Imported Motorcycles

Suzuki

2021 Annual Report Card - Superbikes & Imported Motorcycles-newsuzukihayabusaindialaunchon26april2021.jpeg

2021 Annual Report Card - Superbikes & Imported Motorcycles-suzuki.png
  • Suzuki closes the year at the rear with 7% marketshare.
  • Hayabusa brings in the big numbers for Suzuki - with 196 units dispatched. A significant achievement considering the increased price tag for the 3rd generation Busa.
  • VStrom 650 continues to be an average performer with 56 units dispatched.

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Old 25th January 2022, 17:38   #10
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Default 2021 Annual Report Card - Superbikes & Imported Motorcycles

2021 Annual Report Card - Superbikes & Imported Motorcycles-screenshot-20220125-7.50.57-pm.png
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Old 25th January 2022, 20:05   #11
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Default Re: 2021 Annual Report Card - Superbikes & Imported Motorcycles

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Old 25th January 2022, 20:55   #12
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Default Re: 2021 Annual Report Card - Superbikes & Imported Motorcycles

Thanks for sharing the details Crazy_Driver.

Few observations-
- Healthy dispatches of CBR650R/CB650R despite the outrageous pricing shows people’s trust in Honda.
- Trident was expected but Rocket in Top 5 in Triumph lineup is a revelation.

Did Piaggio started selling BS6 products from September 21 onwards or they weren’t sharing numbers earlier ?
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Old 25th January 2022, 21:12   #13
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Default Re: 2021 Annual Report Card - Superbikes & Imported Motorcycles

Quote:
Originally Posted by abhi_tjet View Post
- Healthy dispatches of CBR650R/CB650R despite the outrageous pricing shows people’s trust in Honda
Absolutely! They still have loyal customers despite the ever-increasing prices. No wonder the price went up by 47k with just a new sticker job today morning.

CB500X pricing seems to have backfired though - with dispatches of just 70 units. Considering many of the smaller BigWing dealers also have a display unit of this, Honda may not have manage to move many units to customers.

Quote:
Originally Posted by abhi_tjet View Post
- Trident was expected but Rocket in Top 5 in Triumph lineup is a revelation.
Gaining from the lost trust in big Harleys, I guess. Competent motorcycle in it's own right too!

Quote:
Originally Posted by abhi_tjet View Post
Did Piaggio started selling BS6 products from September 21 onwards or they weren’t sharing numbers earlier ?
Both. Autopunditz never had Piaggio data reported earlier and also the numbers reported are of BS6 bikes launched in August/September period.
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Old 26th January 2022, 00:03   #14
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Default Re: 2021 Annual Report Card - Superbikes & Imported Motorcycles

Great to see Triumph gaining customers significantly post Harley Davidson exit. The Rocket 3 dispatch numbers are surprisingly amazing.

Great show by Z900, ZX10R and Hayabusa as well !

All these numbers and Yamaha India is nowhere to be seen. They were amongst the first big bike manufacturers to actually start selling their flagship products in India, almost 15 years back. The R1 and MT01 were amongst the first few biggies that were available off the shelf in India and now there is no sign of any Yamaha products anywhere in the list. Such a pity given that the new R1 and Tenere are absolutely fantastic products in their segments. Hope Yamaha India wakes me from their deep slumber and focuses on the premium motorcycle segment through flagship dealerships, much like Bigwing Topline in India.

It would be great to see where Ducati, Aprilia & Moto Guzzi, Benelli, Indian and BMW Motorrad stand in terms of numbers.
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Old 26th January 2022, 00:16   #15
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Default Re: 2021 Annual Report Card - Superbikes & Imported Motorcycles

Quote:
Originally Posted by //M View Post
BMW Motorrad stand in terms of numbers.
BMW Motorrad announced sales of 5191 units in 2021, 102.5 per cent increase as compared to 2020, but that would majorly include the 310 twins. Individual breakup is not provided.

https://auto.economictimes.indiatime...-2021/88736453
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