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Old 20th January 2023, 22:26   #1
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2022 Annual Report Card - Superbikes & Imported Motorcycles

The low volume market for Superbikes and Imports in the country doesn’t allow for a meaningful monthly analysis of their sales data. However, the same over a longer period of a full year makes for a healthy discussion - and with that goal in mind, below is the 2022 Annual report and analysis of the premium two-wheeler market in India.

3739 premium motorcycles were dispatched in the year 2022. The market, saw a minor 1.8% increase in dispatches compared to 2021, with all the brands enjoying higher dispatches, except for the segment leader - Kawasaki.


2022 Annual Report Card - Superbikes & Imported Motorcycles-picture1.jpg

Note -
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Old 20th January 2023, 22:54   #2
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2022 Annual Report Card - Superbikes & Imported Motorcycles

India's favourite premium bikes by sales volume

2022 Annual Report Card - Superbikes & Imported Motorcycles-gridart_20230120_225807688.jpg
  • An all-Japanese lineup for the top-5!
  • Kawasaki Z900 is (once again!) India's highest selling premium motorcycle with 562 units dispatched in 2022.
  • We have the 650R twins from Honda for second place - 260 units for both the Honda machines, with a split-up for the CB650R and CBR650R not provided.
  • Suzuki's all-time favourite hyperbike - the 3rd generation Hayabusa climbs even further up the ladder to 3rd place - dispatching 250 units.
  • Two Kawasaki 650 machines take up the 4th and 5th places. The Versys 650 has always been a popular machine, but the recent facelift seems to have given a big boost in sales - coming in for the first time in the top-5, dispatching 212 units.
  • Ninja 650 falls down the sales ladder, thanks to sibling rivalry and ends up in 5th place with an identical 212 units.

2022 Annual Report Card - Superbikes & Imported Motorcycles-top20.jpg

Last edited by CrAzY dRiVeR : 21st January 2023 at 01:51.
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Old 20th January 2023, 23:27   #3
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2022 Annual Report Card - Superbikes & Imported Motorcycles

Manufacturer Market Share and Trends



2022 Annual Report Card - Superbikes & Imported Motorcycles-manufacturermarketshare.jpg

2022 Annual Report Card - Superbikes & Imported Motorcycles-manufacturertrends.jpg
  • Kawasaki diverted numbers from the Ninja 650 to the Ninja 400 - their loss! Everyone else seems to have increased their number YOY, even Harley Davidson under Hero Motocorp distributorship.
  • Kawasaki is still the dominant player in 2022 with 42% marketshare.
  • Triumph managed to beat last year's dispatches with just 1 more unit! Comes in at second with maximum entries in the Top-20. Ends up with 30% of the market.
  • Honda had their best year yet - backed once again by strong sales of the 650R twins. Ends up with 9% marketshare.
  • Suzuki can do no wrong with the Hayabusa, even if they botched up the VStrom 650 and Katana pricing. Ends the year with 9% marketshare.
  • Aprilia has a niche presence in the market - which is still heartening to see, as compared to Yamaha!

Last edited by CrAzY dRiVeR : 21st January 2023 at 00:14.
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Old 21st January 2023, 00:13   #4
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2022 Annual Report Card - Superbikes & Imported Motorcycles

Premium Motorcycle sales 2022 - Sorted by price.

The below graph gives a clear picture of which products have really caught the fascination of the market, at various price points.

Note - The leftmost product is 6.4L ex-showroom, whereas the rightmost product is 40.04L ex-showroom.


2022 Annual Report Card - Superbikes & Imported Motorcycles-sortedbyprice.jpg
  • Kawasaki Z900 is once again in first place with sheer numbers, selling 562 units of an 9.02L motorcycle.
  • Suzuki Hayabusa comes second, selling 250 units of a motorcycle that retails at 16.41 lakhs.
  • Kawasaki ZX10R remains the only VFM litre-class superbike option, even with the recently facelifted model priced at 16.15 lakhs - dispatching 195 units.
  • Triumph Tiger 900 range starts at 13.7 lakhs and with 181 units dispatched - comes in at 4th place.
  • Honda 650R twins come in at 5th place - retailing 260 units of a 9.34L motorcycle.
  • Other noteworthy entries include Kawasaki Ninja 1000, Kawasaki Versys 650, Triumph Trident 660, Triumph Tiger Sport 660, and Harley Davidson Pan America
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Old 21st January 2023, 00:33   #5
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Re: 2022 Annual Report Card - Superbikes & Imported Motorcycles

Kawasaki



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2022 Annual Report Card - Superbikes & Imported Motorcycles-kawasaki.jpg
  • Kawasaki lost ~6% sales compared to 2021, all thanks to loss of numbers from the Ninja 650 to the Ninja 400. But still remains the market leader with a marketshare of 42% in 2022.
  • The value-priced Z900 brings home the maximum numbers for Kawasaki - with 562 units.
  • ZX10R remains the VFM and popular litre class superbike option - with dispatches of 195 units.
  • Ninja 650 and Versys 650 with 212 units each - brings healthy numbers for the Kawasaki 650 range.
  • The other 650s have paled in comparison - Vulcan S with 68 units, Z650 with 47 units and Z650RS with 62 units. In total - the 650 range brought in 601 units for Kawasaki.
  • Ninja 1000 sales are down compared to last year, possibly after the price increase on the face lifted SX version - but still brings in 179 units.
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Old 21st January 2023, 00:41   #6
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2022 Annual Report Card - Superbikes & Imported Motorcycles

Triumph

2022 Annual Report Card - Superbikes & Imported Motorcycles-triumph.jpeg

2022 Annual Report Card - Superbikes & Imported Motorcycles-triumph.jpg
  • Triumph managed to hold on to their excellent performance of 2021 (where they achieved a 70% YOY!) - with 30% marketshare. One unit dispatched more than in 2021!
  • Tiger 900 brought in maximum money with 181 units dispatched, whereas the Trident 660 brought in maximum numbers for Triumph with 208 units dispatched.
  • Tiger Sport 660 did not get a full year run, but looks all set to be their best seller - with 171 units dispatched over 10 months. In fact, counting only those 10 months on sale - it has in fact managed to outsell the Trident.
  • The new Tiger 1200 has been well received as well - dispatching 70 units in around 9 months.

Last edited by CrAzY dRiVeR : 21st January 2023 at 00:50.
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Old 21st January 2023, 01:00   #7
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2022 Annual Report Card - Superbikes & Imported Motorcycles

Harley Davidson

2022 Annual Report Card - Superbikes & Imported Motorcycles-harleydavidsonpanamericarevealedinfull2.jpg

2022 Annual Report Card - Superbikes & Imported Motorcycles-harley.jpeg.jpg

  • Hero Motocorp (the India distributor for Harley Davidson) managed to increase dispatches by 7.36% YOY. Quite a feat, considering all the negative sentiment after Harley exit. Many don't even know they are still around!
  • Not the leader it once was, but Harley still manages to close the year in 3rd place, with 10% marketshare.
  • Even more surprises in store - there is a new Harley favourite in town, and it is not even a cruiser! Pan America (ADV) sees maximum dispatches for Harley with 73 units
  • Fatbob and Fatboy remains the market favourite cruisers - with 71 and 69 units dispatched, respectively.

Last edited by CrAzY dRiVeR : 21st January 2023 at 01:39.
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Old 21st January 2023, 01:10   #8
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2022 Annual Report Card - Superbikes & Imported Motorcycles

Honda

2022 Annual Report Card - Superbikes & Imported Motorcycles-_kevinwingphoto1064.jpg

2022 Annual Report Card - Superbikes & Imported Motorcycles-honda.png
  • Honda registers a 22.5% increase in sales during 2022. Closes slightly ahead of Suzuki with 9% marketshare.
  • Sales are dependant on the 650 inline4 twins - with dispatches of 260 units.
  • Africa Twin dispatched 58 units, with Goldwing 12 units.
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Old 21st January 2023, 01:17   #9
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2022 Annual Report Card - Superbikes & Imported Motorcycles

Suzuki

2022 Annual Report Card - Superbikes & Imported Motorcycles-296010861_10159180824598657_7478859704365669715_n.jpg

2022 Annual Report Card - Superbikes & Imported Motorcycles-suzuki.jpg
  • Suzuki closes the year at the rear with 9% marketshare.
  • Hayabusa brings in the big numbers for Suzuki - with 250 units dispatched. The Busa can do no wrong!
  • But Suzuki can! Katana seems to have flopped (explains the discounts) and VStrom 650 continues to be an average performer with 61 units dispatched.
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Old 21st January 2023, 01:26   #10
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Re: 2022 Annual Report Card - Superbikes & Imported Motorcycles

2022 Annual Report Card - Superbikes & Imported Motorcycles-chart1.png

2022 Annual Report Card - Superbikes & Imported Motorcycles-chart2.png

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Old 21st January 2023, 01:42   #11
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Re: 2022 Annual Report Card - Superbikes & Imported Motorcycles

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Old 21st January 2023, 11:11   #12
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Re: 2022 Annual Report Card - Superbikes & Imported Motorcycles

Quote:
Originally Posted by CrAzY dRiVeR View Post
[*]Suzuki closes the year at the rear with 9% marketshare. [*]Hayabusa brings in the big numbers for Suzuki - with 250 units dispatched. The Busa can do no wrong![*]But Suzuki can! Katana seems to have flopped (explains the discounts) and VStrom 650 continues to be an average performer with 61 units dispatched.[/list]
Suzuki simply doesn't have enough to compete with Kawa, Triumph. Not even Honda who manage to sell an equally anaemic lineup due to their reliability perception. Suzuki could do MSIL with Motorcycles if they intend to but not sure why they don't. They are happy selling Busa by truck loads.

I always felt the Katana wasn't going to click inspite of wishing otherwise. The looks are not to everyone's liking and like you pointed out, Suzuki outpriced it for most who wanted it but can afford only 1 bike in their garage. Specs don't always sell i guess - people will buy a smart looking reasonably priced motorcycle even if it's low specced with average quality cycle parts.

Last edited by Nilesh5417 : 21st January 2023 at 11:32.
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Old 21st January 2023, 11:34   #13
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Re: 2022 Annual Report Card - Superbikes & Imported Motorcycles

BMW Motorrad

BMW Motorrad is very likely to be in the 3rd place, with 7282 units dispatched- but there is no model-wise split sales data available.

Quote:
At 7,282 units, BMW Group India’s two-wheeler arm reports best-ever annual sales, driven chiefly by the G 310 R, G 310 RR and G 310 GS which commanded a 90% share; cumulative sales since 2017 close in on the 20,000-unit mark.

The company sold a total of 7,282 units, which constitutes 40% year-on-year growth in CY2022 (CY2021: 5,191 units). CY2021 saw it record 100% YoY growth at 5,191 units (CY2020: 2,563 units).
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Source- https://www.autocarpro.in/analysis-s...-growth-113734

Last edited by Turbanator : 22nd January 2023 at 11:17. Reason: Minor edit.
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Old 21st January 2023, 12:56   #14
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Re: 2022 Annual Report Card - Superbikes & Imported Motorcycles

Quote:
Originally Posted by CrAzY dRiVeR View Post
Kawasaki ZX10R remains the only VFM litre-class superbike option, even with the recently facelifted model priced at 16.15 lakhs - dispatching 195 units.
I am happy to see good numbers for ZX10R and Ninja1000. Kawasaki is reaping the benefits of being early mover in the India market and having a good portfolio of bikes on offer. This will eventually (I hope) allow the market to mature more and we will see more offerings from other players at better prices.
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Old 23rd January 2023, 10:10   #15
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Re: 2022 Annual Report Card - Superbikes & Imported Motorcycles

What is the criteria for calling some bikes Superbike ?
Why RE Twins are conspicuously absent from this list ?
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