Quote:
Originally Posted by CEF_Beasts For our family, reliability is of utmost priority; we want no gearbox failures, no EPC errors, engine not starting the next morning for whatever reason, a well established after sales network. This is where the Fortuner clinches the title from the Kodiaq, for me. |
This is one part of the story, I am seeing a serious issue on the other side ie. Showroom Sales Experience!
//Start of Rant
I am in Pune for 2 months for my internship, had some free time and decided to take a long test-drive of the Fortuner AT.
Called Sharayu Toyota at 10AM and no answer, again called at 12PM and no answer. Mind you there are 2 numbers given. One was the landline, and according to the landline’s automated lady, executives/SAs were busy dealing with other customers calls at both 10AM and 12PM. The other mobile number was just going unanswered.
Decided to dig out the GM Customer Service’s number, and he finally made the desk lady at the showroom call me. I asked for an AT Fortuner and the answer was we only have a MT Fortuner, we are yet to order the 2022 AT Fortuner. She passed on my details to a SA, who called me at 2PM stating the AT Fortuner has gone somewhere.
Called up the other dealer Shaw Toyota. They had a AT Fortuner for test-drive.
Let me also add, that I had been to a Tata Dealership just prior to the Toyota one here, and the effort from both Tata Motors and it’s SAs is clearly visible and is filled with customers; even if the dealerships feel like Kirana Stores with not working ACs and Fans.
Reached Shaw Toyota at 3:30-4PM and was surprised to see absolutely no customer around! Except a family getting accessories fitted on their yet-to-be delivered Innova Crysta. And there was not even one Hilux either on display or for a test-drive.
There were 2 SAs who were lounging peacefully on the couch. The desk lady asked for my license, which I duly provided for them to take a copy of. Maybe looking at my age of 21 years, coming to test-drive a Fortuner, she initially refused to give me back my license stating when you come back after the test-drive take it.
One of the lounging SA was called, he reluctantly got up. I could sense what was going on in his head, “Well you Sir want a test-drive of the Fortuner? I know all my competitors in the segment don’t sell well and you’re going to come back here today or tomorrow”
The desk lady then gave my license to the SA when I had ‘climbed’ onto the driver seat. The SA thought it was a learner’s license

told him no it’s a permanent one dude, get up from your slumber buddy (didn’t say the last part ofc)!
The SA was so uninterested that he didn’t care to even ask which car do you drive, what do you do, etc etc.
I had to start the conversation, told him I have a 14’ Fortuner. And Boom that’s when his eyes opened, getting to know that yes I am a serious customer.
Told him my biggest drawback of the Fortuner, ie. the bad ride quality. He agreed to it as well. I said the Innova Crysta is a better choice in terms of comfort, he agreed immediately.
Meanwhile I was discussing the price of the Fortuner. Told him we had bought our Fortuner for 27L OTR in 2014 and today’s price is 60L OTR for the top-end. Initially the reply came as yes they have been increased a lot and later but so have other cars as well. I left it at that.
Coming to the test-drive, the only talking point of the Fortuner is it’s diesel powertrain and excellent road-presence.
Even in ECO mode there is so much grunt that even after accelerating with a slight dab, one has to let go off the accelerator to keep the car within the speed limit and then the car coasts at a relaxed RPM (as if the gearbox has disengaged).
I told the SA frankly, if you guys wouldn’t discontinued the Crysta 2.8L AT, I would’ve not have been testing the Fortuner here.
Unfortunately Toyota just can’t settle the ride quality of the Fortuner, slightest undulations can be felt inside and you always know the road conditions. Can’t be so hard to get something right, when the Prado/LC200 offer brilliant ride qualities.
An existing Toyota customer is needed to get gets these guys attention in a showroom, to somehow retain them within the brand.
There was a Red VW Virtus GT Line Test-Drive car just ahead of us and the SA stated what a beautiful car, I agreed wholeheartedly.
Waiting period according to the him is 2-3 months irrespective of colour/variant. 4X2 AT regular Fortuner is the highest sold variant by a good margin. White/Silver/Attitude Black are the colours in maximum demand. I told him I like the Sparkling Black, and he said yes it’s a very unique colour. Fact of the matter is even our 14’ Fortuner is in the very unique Silky Gold Mica Metallic, in the sea of white Fortuners and the SA agreed.
What I liked about the car was the road-presence, you dwarf absolutely everything on the road, towering above everyone. Makes one feel as if, yes one has reached a certain stage in his/her life. This is the biggest reason this SUV sells the way it does! Just for perspective, according to data, almost 20k Fortuners were sold with prices ranging between 40-55 Lakhs this FY. 20K sales for a 40-55 Lakh car is absolutely crazy, no manufacturer has achieved these kind of sales figure in this price range!
This SA was the only one who I have met so far who said “Sir Regular Fortuner is excellent, the Legender is just a cosmetic show going on at an inflated price.”
My strong advice to TKM would be, tell your dealers to not be on Cloud-nine, rather keep one foot on the ground even if the other is sky-high! Give attention to non-Toyota customers as well. This lacklustre dealership attitude was something I didn’t expect from Toyota India at all! If this somehow enters service stations, you’ll be out of the country in no time at all! And teach your dealers how to pick up some phone calls, calls going unanswered umpteen times is absolutely ridiculous. Overconfidence can destroy everything that you’ve built over the past years, yes the Fortuner’s true BoF competitors remaining in the country are very few, but no need for the unnecessary King-like attitude.
This is something I just didn’t see and experience at the Pune dealership, I have been observing it and seen it grow at a steady pace even at Lakozy Toyota, with whom I have maintained and bought 2 cars from in the last 15 years.
Talking about our usecase;
Being absolutely honest here, Fortuner is a highway cruiser, if speeds are decent it smothers the worst of roads with aplomb and feels indestructible. But for the city, even with the easy-to-drive nature of the AT Fortuner the ride quality is something I absolutely don’t like even with the facelift. Getting more used to comfortable cars, and keeping the Fortuner for only highway duties was still thinkable but then our BMW is an All-rounder, excellent ride quality in the city and brilliant composure on the highway. This brings me to the point, where do we really need the Fortuner, when the Innova can do the same thing at a cheaper price and with much better comfort.
Seems like I’ll have to change my vote to ‘other’ and choose the Innova Crysta. The Innova Crysta does 95% of what the Fortuner does at a cheaper price and with much better comfort. Yes you will miss out on the road-presence and 4WD capabilities but 85-90% Fortuners sold are 4X2! Now only if Toyota India hadn’t discontinued the 2.8L Innova AT

. I am almost confirmed that our 14’ Fortuner will be replaced with the Innova Crysta or Hybrid Innova, whichever feels better at that time.
//End of Rant