Re: EVI-a startup innovating with a kit that can convert any vehicle into electric ve The biggest problem for the established brand is mentioned in one of the paragraphs in that article: "currently working with a variety of development partners including OEMs, Tier 1s, vehicle integrators and test centers". No Car manufacturer would like to put something in the market that needs "Vehicle Integrators". Almost all of the established brands have either products, prototypes and initiatives of their own, with the ultimate objective being "electric or hybrid car". Returns on a car are far higher than returns on an after-market fitment. Fully built electric bicycles and scooters out of China outsold the kits for the same.
I have seen an aftermarket Automatic gear shifter from Korea. Was / is being installed by a party in Bangalore. The biggest problem was, as it will be for the for anyone supplying after-market kits, is the quality of INSTALLATION. Lack of quality in installation is the single biggest reason for failure.
I wish them good luck - it is a good business initiative. |