
This post is little off topic. However, I feel this needs to get out there and hope that Honda reads it.
Back in the late 90s, when Honda City was launched in India (1997-98?), I remember visiting the Honda showroom in Pune with my parents. We were looking to upgrade from our humble Maruti Omni. I distinctly remember the treatment they gave us -
appalling would be stating it mildly. Mind you, we were ready with cash payment, if we liked the car.
The car, yes we did like it. That kind of engine refinement was unheard of (had not tried the Maruti Baleno until then). But the deal was off purely because of the customer experience. Totally unacceptable. Wasn't even offered test drive. They just started the car right inside the showroom, after dad insisted that at least a customer deserved to see what the car feels like, before the decision is made. Was this kind of treatment because we were dressed too casually? Don't know. But that showroom lost a ready customer.
A few weeks later, dad happened to visit Mumbai on business. Mom and I tagged along as I had school holidays. As we had some spare time on Saturday (distinctly remember as those days dad used to get half days on Saturday), we visited a Honda showroom, hoping to have a different experience. Sadly, the experience was not great, and definitely not customer friendly. That is the day we decided, if these sales guys are so snooty, how will their after sales experience be? So, off goes the City.
Somewhere in 2010, we visited Honda showroom in Pune again. This time, I was looking for the Jazz. The customer experience was very good. A complete opposite to what we experienced in the late 90s.
If one was to compare the market scenario and available options from the 90s to 2010-14, obviously we are comparing apples to oranges. Same market, but the scene is so very different. I might also dare say that Honda realized that if it wants to stay in India, it better get its act together and be more customer friendly. Remember, in the 90's Honda was considered to be a premium brand (adding to the snobbish value) over any other cars manufactured in India (Mercedes being an exception, which is way above in the segment). The BMWs, Audis, etc were imported thereby attracting the heavy custom duty.
However, looking at the lame replies that deetjohn and B Gobinath got from Honda customer service, I am starting to wonder if Honda is going back the same road. Honda released the diesel engine and steadily regained its lost market, making it the third in the list of market share.
So, the question, has Honda's recent comeback success gone to their heads? I seriously hope not, but if yes, then this is a wake up call. In the current market scenario, where every manufacturer of the world wants a share in our market, Honda will not be lucky to easily make a come back if they slide down the road for such bad experiences.