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Originally Posted by adimicra
(Post 3756479)
Somehow, I get the feel that Hyundai has managed to create a buzz for the Creta which is making it feel much more premium than what it actually is. It's a compact SUV and is not coming with earth-shattering feature set (the top model has some good features, agreed). The engine, gearbox is the same as Verna. It's a very compelling package only if priced sensibly (the Duster/Terrano are offering good discounts I guess). I am getting a feeling that even if Hyundai overprices this car, there will be still a lot of takers for it (at least initially) given the image of a very premium offering which Hyundai has been able to create for it. If I were in the market for a compact SUV, my choice will be the Creta but only if it's priced in the range of the Duster (a small premium is probably fine) |
| Based on the PB platform which also underpins the Elite i20 hatchback and the Verna sedan, the Creta’s cabin is expected to have elements in common with the Elite i20. But can the Creta replicate Elite i20’s success? Srivastava believes it can. “Whichever segment we have entered of late, we have been among the strongest performers. Over the last two years, we have launched four global models in India—Grand i10, Xcent, Elite i20 and i20 Active. While we know that the SUV segment has some established players, we now understand the Indian market so well that we are sure the Creta will be a disruptive product,” he says. |
| Analysts too expect the Creta to do well. IHS Automotive, in fact, has forecast domestic sales to touch a massive 61,800 units by the end of December 2015, which will potentially grow to 88,300 units in calendar year 2016. |
| Gaurav Vangaal, analyst, IHS Automotive, compares the interest generated by the Creta to that by the EcoSport two years ago. “When Ford launched the EcoSport, they had to call off the bookings of some variants in the wake of huge demand. A similar kind of buzz has been created by the Creta. But we need to be cautious while judging on the initial response to a vehicle,” he says. “The success lies in exploiting the R9-12 lakh segment, for which you need to sneak in the sedan customer too. The better you penetrate, the greater will be the chances of success.” Vangaal reasons that pricing will be crucial. “A price tag above R10 lakh can affect consumer psychology.” |
| Within 10 days of the launch of the teaser campaign, more than 10,000 customers have confirmed purchase interest for the Creta (these are voluntary payments). Keep in mind that the price is not out yet, nor have these customers seen the vehicle. The product enquiries are over 30,000,” explains Srivastava. “The Creta will redefine the way Indian consumers look at an SUV. It will be strong, stylish, aggressive and bold. We will also target women customers.” |
| Hyundai has already tasted success in the crossover segment, which is a notch below compact SUVs. “The size of the crossover segment, before our entry with the i20 Active, was about 1,100 units a month. When we entered, we started selling as many as 2,500 units a months, expanding the segment to over 3,000 units a month. With the Creta, we are looking forward to making a similar impact in the compact SUV segment,” Srivastava adds. |
| It may be a compact SUV, but the Creta can attract buyers from far and wide. Its immediate competitors are Renault Duster (it sells about 1,500 units a month) and Nissan Terrano (800-1,000 units a month). Then there are bigger SUVs such as Mahindra Scorpio (about 5,000 units a month) and Mahindra XUV500 (about 2,000 units). On the lower end of the segment is Ford EcoSport (about 3,500 units). Srivastava argues that the Creta will not only appeal to buyers who today consider small SUVs, but it will also appeal to buyers who earlier looked at only seven-seater SUVs. “And why just these two, we are sure the Creta will attract buyers from the sedan segment also,” he says. |
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Originally Posted by damager21
(Post 3756766)
Base model of Creta |
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Originally Posted by damager21
(Post 3756851)
"Crocodile crocodile which color do you want". Some of us would have played this game when we were kids :) . I love the proper mix of colors which Hyundai has offered which unfortunately few other manufacturers tend to miss on cost cutting grounds Source: TeamBHP, Motoroids, TAI |
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Originally Posted by RavenAvi
(Post 3756915)
Also, a spy video showing the Creta in Red from up close |
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Originally Posted by vivekh15
(Post 3756924)
Is this the 8th colour in the line up? The video title too says 'Carnelian Red' instead of Passion Red. Looks very different from the Passion Red I have seen in photos & videos and also not mentioned in the brochure, looks more maroon than red! Could this mean that the brochure is incomplete or still in the draft stage? |
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