well..the opinions on the designs are...well...opinionated, i.e- different. but what a car manufacturer wants to do is attract the masses, and offend none. the swift's interiors seem to do just that. and no, i don't agree that the santro's plastics are any better...just about the same, maybe....but not better....maybe even inferior...
and as for the costs, i don't think it's that easy.... every company tries to give the best it can without compromising it's profits, and beat the competition in the process. remeber, maruti and tata are the kingpins of value-for-money products, so in order to satisfy both the producer and the consumer, some sort of compromise has to be arrived at..... especially in the sub- 5 lac category....
and yes, what you say about the economies of scale would have held true if we were talking about higher priced sedans. for example, if the optra's interiors were of lesser quality than the city, then yes, you would be right in saying that GM is trying to pull a fast one. but that isn't the case, and the optra's interiors are better than the city's. so, what i'm trying to say is, the swift has the best overall interiors in it's category, and that's what matters. the design of the dash can't be blamed, as many will find it okay to pleasing.
and besides, the money that maruti will make while selling two swifts, is what honda would make by selling just one city. so, the overall profit figures remain more or less the same, the only difference coming in at the numbers at which the cars are sold in; if honda makes 60,000 while selling one car and it sells 10 cars, maruti has to make the 600,000 by selling 20 swifts with a profit margin of 30,000 per car. so you see, the profits incurred in selling the swift are from volumes, where the quality of the materials are the factors to usually take the axe.
so, you can't blame maruti for the quality of the plastics, which, although a tad unexciting, are on par with the class, and definitely better than all others in this segment. yes, you can blame suzuki for the dash design, but i feel it's okay, and many will find it contemporary. |