[Tushar]

With the Indian two-wheeler market showing positive signs of growth, Bridgestone is looking to get a share of the action. Earlier this month, Bridgestone launched a new range of fuel efficiency focused tyres for mid-size passenger cars and SUVs. It was at the launch event that Bridgestone India manager Kazuhiko Mimura expressed the company's interest in aggressively taking on the highly competitive segment, which is largely dominated by Indian players like MRF.

With international brands like Pirelli focusing on their range for entry level performance and premium motorcycles, it remains to be seen if Bridgestone will target mass market products or prioritize the premium end of the spectrum. Bridgestone already offers a range of scooter, off-road, sports bike and touring motorcycle tyres (among others) in international markets, for brands including Yamaha, Suzuki, Honda, Harley-Davidson, Kawasaki, Ducati and BMW.

No further details have been shared as the foray into the two-wheeler segment is still in its initial planning stages. Global players like Michelin have already entered the two-wheeler segment, with the French tyre producer also manufacturing tyres through an agreement with TVS Srichakra.



*Image for representation only

Source: tyretimes

[GTO]

Not going to be easy to compete with the local players, especially MRF. Apollo has also been talking about aggressively pursuing the two-wheeler segment. Nevertheless, if there is any MNC brand that can do it, it's Bridgestone. Just look at their popularity as an OEM supplier to car manufacturers.

They've got it right on the price & durability (Indians prefer a long tyre life over anything else). I'm personally not a fan of the local Bridgestones, but will admit they're giving the market exactly what it wants.

[scarecrow]

cant wait to have the Bridgestone tyre option for the KTM Duke 390

[VW2010]

@GTO

My guess is they are getting into the sports bike segment. The bridgestone battlax is a stunning tyre. Specially their sports tourers are not only cheap but reliable in dry weather.

Considering our wet road conditions are practically numbered in many cities, these tyres can actually sell well in the sports segment.

I am excited to see them get into the mass market as well. If they offer them at good price there are enough chances people will pick Bridgestone over local manufacturers for the pure pleasure of trying "Foreign".