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Old 26th January 2018, 10:59   #1
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Default MG India reaches out to owners of classic MGs. EDIT: Pics of parade added

Brilliant marketing move. Excerpts from the press release:

Quote:
MG Motor India aims to reconnect with its true brand loyalists. Launches campaign seeking MG classic car owners

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British carmaker MG Motor (Morris Garages) today announced the launch of its initiative to reconnect with MG classic car owners in India. The brand is looking forward to welcoming passionate MG owners who have not only owned but also taken care of the classic cars from the British marquee.

The carmaker plans to welcome these owners to the India family and host them for various experiential events being planned as part of the brand’s journey in India. A significant number of MG owners have already reached out to the company from across India.

Owners can fill the simple form by clicking the link below:

Facebook Form Link: http://bit.ly/2n61Odb

Google Form Link: http://bit.ly/2G4N727
MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-1965-mg-mgb-gt-mk1-coupe.jpg
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Old 28th January 2018, 08:36   #2
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Default re: MG India reaches out to owners of classic MGs. EDIT: Pics of parade added

Quote:
Originally Posted by GTO View Post
Brilliant marketing move.
Must be having some of the original DNA intact. Every bit of text in this and other MG ad's were meant to stir emotions in the automobile enthusiast like - "Play tunes with the gearbox on the country backroads".
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MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-1image.jpeg  


Last edited by AMG Power : 28th January 2018 at 09:00.
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Old 29th January 2018, 14:56   #3
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Default re: MG India reaches out to owners of classic MGs. EDIT: Pics of parade added

Would anyone know what design approach are the new owners of MG likely to adopt?

Will it be like this - a Chinese car launched with the MG brand
Name:  MG6_f.jpg
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Or will it be a modern day version of this the traditional view of MG of the 1950s to 1970s. In my eyes this stood for the handsome uncluttered look of an MG.Name:  MG_MGB_open_roadster_1969.jpg
Views: 1614
Size:  38.7 KB
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Old 19th February 2018, 08:20   #4
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Default re: MG India reaches out to owners of classic MGs. EDIT: Pics of parade added

Sharing yesterday's press release from MG:

Quote:
British carmaker MG Motor India (Morris Garages) today organised an MG Owners Meet & Drive as part of the 21 Gun Salute Rally.

The event was flagged off from the Golf Course Ambience Greens in Gurgaon. MG cars part of the drive included roadsters and convertibles like the 1935 MG P Sports, 1946 MG TC and 1965 MG Midget among others. MG B was the most popular of the cars, with three models including the popular MG-B GT fastback.
MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-1.jpeg

MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-1965-mgb-convertible-india-gate.jpeg

MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-indian-mg-car-owners-drive-through-gurgaon-mg-owners-meet-drive-1.jpeg

MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-indian-mg-car-owners-drive-through-gurgaon-mg-owners-meet-drive-2.jpg

MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-mg-1.jpeg

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MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-mg-2.jpg

MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-mg-3.jpeg

Last edited by GTO : 19th February 2018 at 12:31. Reason: More pics
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Old 21st February 2018, 17:49   #5
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Default re: MG India reaches out to owners of classic MGs. EDIT: Pics of parade added

A treat for MG Fans. Sharing pics received from MG:
MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-a54a2718.jpeg

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Old 21st February 2018, 17:54   #6
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Default Re: MG India reaches out to owners of classic MGs

Batch 2 of the pictures:

MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-a54a4069.jpeg

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Old 21st February 2018, 18:12   #7
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Default Re: MG India reaches out to owners of classic MGs. EDIT: Pics of parade added

Wow!

When the initial annoucement came regarding MG India, I had dismissed them as a joke for reversing GMs fortunes.

But looks like they are making some very strong moves. Reaching out to enthusiasts and reviving the old brand - and such a large turnout for the event - Nice.

Hope they get the first product right as well. An SUV would be a good way to start.
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Old 22nd February 2018, 00:09   #8
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Default Re: MG India reaches out to owners of classic MGs. EDIT: Pics of parade added

MG India shared a video of the event -

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Old 6th March 2018, 22:03   #9
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Default Re: MG India reaches out to owners of classic MGs. EDIT: Pics of parade added

As expected, MG India is coming up with stories of owners with their classic MG cars. #StoriesofMG

Teaser video is out now -

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Old 15th July 2019, 11:38   #10
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Default Re: MG India reaches out to owners of classic MGs. EDIT: Pics of parade added

Mr. Madan Mohan became the 1st owner of a MG Hector in India.



Last edited by KartikeyaL : 15th July 2019 at 11:44.
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