[Mehul1100]

Thats true the Quality Premier has made up in there cars in far better than other cars of that time.

[r_nairtvm]

Hi,

Couple of oldie adverts of Lambretta from 1957. This was the "Old Shape" models. My uncle owned one and for several years from 1967 to 70 yours truely was its official cleaner (no one had heard of the "anti child labour laws" those days I suppose).

Eventually I was rewarded for the above labour as he allowed me to start riding his Crusader in 1970 (first bike I ever rode).

Hope you enjoy the "Fashion in man's world" ( I am glad that by 1960s the fashion had definitely changed in man's world )

Best Regards & Ride/Drive Safe

Ram

[salilpawar1]

And did you know Bajaj 3 wheelers too were available in the US in the 80s?

They are still available today.

[dhrishikesh]

@ r nairtvm,
These lambrettas were called as Lambretta Innocenti 150. They used to have a API logo on the middle of their handle.
BTW, good find.

[Stanher]

Originally Posted by r_nairtvm

Couple of oldie adverts of Lambretta from 1957. This was the "Old Shape" models. My uncle owned one and for several years from 1967 to 70 yours truely was its official cleaner (no one had heard of the "anti child labour laws" those days I suppose).
Hope you enjoy the "Fashion in man's world" ( I am glad that by 1960s the fashion had definitely changed in man's world )

Wow, what lovely well-preserved pics.!!

The scoots look simply awesome! Although I can't really figure out the first pic. with the uncanny comparison with the Saree-clad lady...?!

Originally Posted by dhrishikesh

These lambrettas were called as Lambretta Innocenti 150. They used to have a API logo on the middle of their handle.
BTW, good find.

These ones in ram's pics. were actually called "LD", there was a more "open" version called the d, or colloquially "open ld" in India. These were shaft-driven (similar to drive-shaft system in cars) unlike the later "Li" that were chain-driven.
And no, Innocenti Lambrettas NEVER had an API logo ANYWHERE on them. Even the various mechanical parts were stamped with "Innocenti" logo only.
API only assembled them, it was only on the post '62 series 2 that they started badging with API logos.

[r_nairtvm]

Originally Posted by Stanher

Wow, what lovely well-preserved pics.!!

API only assembled them, it was only on the post '62 series 2 that they started badging with API logos.

Stanher,

Can you clarify the above.

My dads Lambrettas 1966 and 1975 both had the "Lambretta" badge on the Horncast.

API badging I think may have started with the Lamby and Mac brands.

Best Regars & Ride/Drive Safe

Ram

[Stanher]

Originally Posted by r_nairtvm

My dads Lambrettas 1966 and 1975 both had the "Lambretta" badge on the Horncast.
API badging I think may have started with the Lamby and Mac brands.

Hi ram,
While I have seen a few "Lambretta" horncast badges that you mention (one of which was acquired by our tbhpian sidman, fixed on his 1970 Lambretta), I'm positive that the API badging was commonly used on all post-62 Li's, and continued on the subsequent (Lamby, MAC) models.
However, to add further, the very first of the API-made Li's ('62-63 I presume) had a different badge that said API and Lambretta, the background being the same as the Innocenti badge. Very rare to find these now.

[r_nairtvm]

Hi All!

Here is one of the old advertisement for Dodge Cars from the 1950s - then being made in India by PAL.

I wish they had used more actual photo bsaed adverts those days than these types, then we could have got a better look at the cars

Hope you enjoy this.

Best regards & Drive/Ride Safe

Ram

[the mole]

Originally Posted by r_nairtvm

Hi All!

Here is one of the old advertisement for Dodge Cars from the 1950s - then being made in India by PAL.

I wish they had used more actual photo bsaed adverts those days than these types, then we could have got a better look at the cars

Hope you enjoy this.

Best regards & Drive/Ride Safe

Ram

I think the charm of this age is in the artwork that went on these auto ads and brochures. I love the flamboyant stylistic ways the artists made the cars look sometimes better than actual.

As far as this car goes, I have fond memories of it we had this car until about 1980. I think subsequently my dad sold it to a friend who diselised it. It was black with red interiors and very tiny fins unlike the later kingsways.

I am still looking for a Kingsway like this.

[r_nairtvm]

Originally Posted by the mole

I think the charm of this age is in the artwork that went on these auto ads and brochures. I love the flamboyant stylistic ways the artists made the cars look sometimes better than actual.

As far as this car goes, I have fond memories of it we had this car until about 1980. I think subsequently my dad sold it to a friend who diselised it. It was black with red interiors and very tiny fins unlike the later kingsways.

I am still looking for a Kingsway like this.

Mole,

Did you mean the Dodge "Jet Fin" as seen in PAL advertisement below

Best Regards

Ram

[the mole]

Originally Posted by r_nairtvm

Mole,

Did you mean the Dodge "Jet Fin" as seen in PAL advertisement below

Best Regards

Ram

Hi Ram, nice ads.

Not the fin one it was the earlier one you posted sans the fins. Did you notice both the advertisements do not mention Kingsway anywhere. Just say Dodge. For some reason my dad calls the earlier finless Model (which we had) as a "Police model"

[r_nairtvm]

Hi,

Still staying on Dodge!

Dodge De Soto 1949

The Catch Line of the Copy says it all about the car. It would still turn heads for the right reasons in any of the "modern" cities in the world.

The period of this advert is really notworthy. Just 4 year past the WW II, in May 1949 - USA had a market such luxury vehicles.

Now we know (have proof ) as to who really benefited from the war.

Hope enjoy the looks of the car

By the way could any of the Classic Experts elaborate the "Tip-Toe" Shifting being advertised as the main feature of the model (see the copy)

Best Regards & Drive/Ride safe!

Ram

[r_nairtvm]

This is actually an advertisement for a group of insurance companies in the US from early 1960.

But for the Lambretta Aficionados it shows a beautiful Lambretta.

I am not sure if this model was ever made by API in India. If I am not mistaken, they bypassed this and from the Innocenti models to the Lambretta/Lamy/MAC shape which was there until the early 1990s

The model shown here is a mixture with Fixed Mudguard and HL fixed on the horn cast – compared to the – moving mudguard & the fixed HL on the horn cast of the Innocenti models

Hope the Lambretta brigade enjoys this

Best Regards & Drive/Ride Safe[/SIZE][/FONT]

Ram

[Stanher]

Originally Posted by r_nairtvm

I am not sure if this model was ever made by API in India. If I am not mistaken, they bypassed this and from the Innocenti models to the Lambretta/Lamy/MAC shape which was there until the early 1990s

The model shown here is a mixture with Fixed Mudguard and HL fixed on the horn cast – compared to the – moving mudguard & the fixed HL on the horn cast of the Innocenti models

Nice pic.!

It is an Innocenti model, and was very much assembled by API in India, as they did until the early 60s. It was made only for 2 years, 1958 and '59.

lambretta series 1 - Google Images

This was the first of the chain-driven Li Lambrettas, known as the series 1. It replaced the older shaft-drive LD, which you'd posted previously.

The series 2 that we know better, was very much the same in design except for the horncast/handlebar, which were interchangeable with the series 1, which meant that many s1 in our country were sadly converted to s2 for better reliability of the moving headlight compared to the fixed one!

And now that the s1 is a rare and relatively valuable machine here, the vice-versa is happening!

[r_nairtvm]

Hello All,

Happy New Year 2010!

But to get the deal/steal announced you will have to "time travel" to the January of 1955!

See the attached advertisement for Fiat 1100. The price was Rs 9,750.00 (as given in the copy).

Hope you enjoy this especially the Fiatians here.

Thanks, Best Regards & Drive/Ride Safe

Ram