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1/3 of new car customers won't buy cars without CarPlay & Android Auto

Aston Martin & Porsche will become the first brands to feature the next-generation Apple CarPlay

According to a new study, one-third of new car buyers refuse to purchase a car which doesn't feature Apple CarPlay and Android Auto integration.

The reports state that globally, 30% of EV buyers and 35% of internal combustion buyers view the lack of Apple CarPlay and Android Auto in cars as a deal-breaker in their purchase process. The survey was conducted high on the heels of General Motors' announcement last year, where they said their future EVs won't get Apple CarPlay or Android Auto.

Kevin Laczkowski, Automotive & Assembly Practice Global Co-lead, McKinsey, stated, "If an OEM moves away from seamless smartphone integration, obviously that’s a risk."

The study showed that 17% of ICE-powered vehicle buyers and almost 30% of new EV buyers would be willing to pay for the smartphone integration tech if it doesn't come standard in a vehicle.

Also, 35% of respondents stated they would switch to using a brand's native system, while a majority 52% said they would only use their smartphones.

Looking at the demand, Aston Martin & Porsche will become the first brands to feature the next-generation Apple CarPlay. The new-gen iteration will allow it to expand over multiple screens and control certain vehicle functions as well.

Source: AutomotiveNews

 
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