2021 Tata Safari's 'Reclaim your life' ad

The new ad has some elements of the previous ad - the rock with "Reclaim your Life" wording is seen with the 3 friends.

Taking a cue from the previous Safari ad, Tata has released a new 2.09-minute long video for the 2021 car.

In this video, the background music is similar to the earlier older ad. The video starts with three friends leaving from a camping site with the Safari Adventure Persona, going across mountains and taking the off-beaten track before ending up camping alongside a river. The new ad has some elements of the previous ad - the rock with "Reclaim your Life" wording is seen around the 1.20 minute mark.

The company has also released another video along the same theme. The video starts with a scene in the office and talks about taking a break from the daily grind. The scene then cuts across to the new Safari taking on various terrains like mountains, deserts, jungles, rural landscapes and more. The ad ends with a shot of people jumping into a lake and the narrator says, "Today wants you to start living".

The 2021 Safari was launched earlier this week at prices starting at Rs. 14.69 lakh. The Safari is available in 6 and 7-seat configurations, with the former getting separate captain seats for the second row.

The new Safari is powered by a 2.0-litre, 4-cylinder diesel engine producing 170 BHP and 350 Nm. Transmission options include a 6-speed manual and a 6-speed automatic transmission.