Adfactors launches new division for EVs, sustainable mobility

Mobility Practice will also focus on electric mobility, battery management and companies offering Mobility as a Services (MaaS).

Adfactors PR has announced the launch of Mobility Practice - a new division for electrification, mobility and sustainable transportation.

Mobility Practice will offer public relations services across a wide variety of verticals including automotive, aerospace, railways, roadways, maritime and inland waterways as well as micro-mobility. It will also focus on electric mobility, battery management and companies offering Mobility as a Services (MaaS).

Mobility Practice will be headed by Srinivas Krishnan, Vice-President - Mobility. He will report to Percy Dubash, Director, Adfactors PR.

Prior to joining the company, Mr Krishnan has been the Head of Press at Porsche India and the Editor of Business Standard Motoring. Mr Dubash has also been an auto journalist and sector analyst.