BMW design head promises 'cleaner' designs for future cars

The cars being designed by Adrian and his team now, are expected to be unveiled sometime by 2025/2026

Speaking in an interview, BMW Chief Designer, Adrian van Hooydonk, stated that future models from the German car brand would get a cleaner look compared to the current ones on sale.

Adrian stated that BMW has "heard the chatter" around its design. He added that the design team has a clear idea of what it's doing, and it isn't just experimenting or throwing things and seeing what sticks; mentioning that it's a "very deliberate process". He stated that if a car's design is liked by everyone at the beginning, it may not 'hold up' in the future. However, if people are sceptical of the car's design early on then, by the mid-cycle update everyone is more likely to agree.

The cars being designed by Adrian and his team now, are expected to be unveiled sometime by 2025/2026 and will stay around till 2033.

Adrian even addressed the grille, stating that, going forward, it will be designed according to the proportions of the vehicle and the expression they want to give it.

Source: Top Gear