Ferrari has its first-ever Fashion Show

Ferrari has introduced a long line of ready-to-wear clothing collection via a fashion show, held at the brand's supercar assembly line in Maranello, Italy.

Italian supercar brand, Ferrari recently held its first-ever fashion show, debuting its new clothing collection. Ferrari introduced a long line of ready-to-wear clothing collection via the fashion show, held at the brand's supercar assembly line in Maranello, Italy.

The clothing collection from Ferrari is said to have been designed by Rocco Iannone, previously with premium brands like Armani and Dolce & Gabanna. The design of the clothing line, however, is completely different and is said to have no connection to the brand's automobile division.

Apart from the new clothing collection, Ferrari is also said to have unveiled the first of many clothing stores. These stores will feature the brand's entire collection, along with other Ferrari items, including sneakers and sunglasses in collaboration with Puma and Ray-Ban, respectively.

Reports also suggest that Ferrari will now design all its merchandise in-house, making it more premium and upmarket. The company has shut down at least half of its licencing deals, apart from a few partnerships including Puma, Ray-Ban and Richard Mille - which will be supervised by Rocco Iannone.

Earlier this month, Ferrari also re-opened 'Cavallino', a restaurant located just opposite the brand's factory. The place was once said to be the official staff cafeteria. It was also the unofficial headquarters of the company founder, Enzo Ferrari.

Source: Economic Times