Ferrari may crack down on garish & blingy customization requests

We have to pay attention because we have to defend the values and the identity of the brand. We will not make a strange car, for sure.

Ferrari has always been known to have a plethora of customization options for its cars and go all the way to cater to the requests of its high-end customers. But at the same time, having a lot of money doesn't always translate to having good taste.

Now according to a news report, Ferrari may start cracking down on customization requests that don't align with the vision and class of the brand.

CEO Benedetto Vigna has hinted that Ferrari may step in to prevent some 'garish' configurations during buyer customization sessions. During an interview, he said, “We have been thinking internally maybe to pre-define the (colour) combinations. We have to pay attention because we have to defend the values and the identity of the brand. We will not make a strange car, for sure.”

In short, Ferrari reserves the right to say no to a customer. While Vigna didn't say that they were considering blacklisting buyers as reported by some, he was clear that that the brand might limit certain options, which he says is already being done.  He also shed light on the brand's thinking. “There are some combinations that are not liked or loved by the second potential buyer,” he said.

Ferrari's first all electric car is set to make its debut on 9th October 2025.

Source: Carscoops