Ford to work on reducing EcoSport waiting period

Ford launched the EcoSport compact SUV in June 2013, it was an instant hit. However, with a limited production capacity, and supplier constraints, the company could not supply enough cars to match the demand. This resulted in long waiting periods. Even today, certain variants still command a waiting period of 6 months or so. Now however, this waiting period is expected to come down as Ford is planning to add a third shift at its Maraimalainagar plant for production of the vehicle.

Lower variants of the EcoSport, the 1.5 Ambiente in particular, have been the worst hit due to the short supply. It is rumoured that Ford is limiting the supply of these variants since they are not very profitable for it. The company claims that the drastic devaluation of the Indian Rupee from 45 to the US Dollar to 60, has been one of the reasons why it is under pressure to limit the supply of these variants.

After two price hikes since its launch, the EcoSport's base and mid variants now cost about Rs. 65,000 more. Ford has managed to sell 63,598 units of the compact SUV till date.

Source: Autocar India