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Harman to acquire Bang & Olufsen car audio

Harman International Industries has officially announced its plans to acquire Bang & Olufsen car audio. Terms of the agreement include a purchase price of €145 Million for the Bang & Olufsen automotive audio business, as well as license payments for an exclusive license to the Bang & Olufsen and B&O PLAY brands within the automotive industry.

Harman will assume all Bang & Olufsen automotive customer programs, and all Bang & Olufsen automotive development and production resources will be handed over to Harman. As per the official statement, brands under the Harman moniker are used in more than 25 million cars, including Bowers & Wilkins, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson and Revel.

With this move, Harman solidifies its presence in the luxury and premium car sound system segment. Brands that use Harman audio include Audi, Aston Martin, BMW and Mercedes-Benz.

 
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