Hero MotoCorp unveils its 'Vida' EV brand

The first product under the new brand will be unveiled on July 1, 2022.

Hero MotoCorp has unveiled a new EV sub-brand, called Vida. The first product under the new brand will be unveiled on July 1, 2022.

Vida means life in Spanish and according to the company, the brand name is perfect for the products it is building for the next generation.

Hero MotoCorp has also announced a US$ 100 million Global Sustainability Fund. The fund will aim to establish global partnerships.

The Vida range will be based on a new platform and will be manufactured at the company's Chittoor facility. Deliveries are expected to commence later this year.