News

Honda Amaze sales cross 1 lakh units in 16 months

Honda Cars India Limited has announced that it has sold more than 1,00,000 units of the Amaze compact sedan in India. The Brio-based sedan has achieved this milestone in sixteen months since its launch in April 2013. This has made it the fastest car to breach the 1 lakh mark in the company's history.

The Amaze was Honda's first diesel car in India. It was also the company's first sub-4 metre sedan. The Amaze is available with a 1.2-litre petrol or a 1.5-litre diesel engine. In India, any car with a combination of this length and engine capacities entitles it to avail of excise duty benefits, which has helped in keeping its price relatively low. Additionally, the car has good reliability and low maintenance costs.

The Honda Amaze competes against the segment-leading Maruti Suzuki Dzire and the Hyundai Xcent. The competition in this segment is about to get fiercer with the Tata Zest's launch just around the corner. Ford is also expected to join the fight with the Figo compact sedan.

Honda has a sales and distribution network of 180 facilities in 115 cities spread across the country. The company plans to expand this network to 230 outlets in 150 cities by the end of 2014-15.

 
Got BHP?