IndiGo sues Mahindra over '6E' trademark infringement

Mahindra’s latest electric SUV is called the BE 6e.

IndiGo Airlines has filed a complaint against Mahindra in the Delhi High Court, alleging infringement of its ‘6E’ trademark. 

Mahindra’s latest electric SUV is called the BE 6e. The trademark has been accepted under Class 12, which includes motor vehicles and related components. However, IndiGo has disputed the decision of the registrar of trademarks and decided to move the court. 

The case came up before Justice Amit Bansal on Tuesday, but the judge recused himself from hearing the matter. The case is now expected to be heard on December 9.

India’s largest airline has been assigned the callsign ‘6E’, which is a key identifier of its branding. It is used for a wide range of passenger services, including seat selection, priority check-in, complimentary snacks, etc.

In response to the complaint filed by IndiGo, Mahindra released an official statement:

“Mahindra revealed its electric origin SUVs the BE 6e and XEV 9e on November 26, 2024. Mahindra has applied for trademark registration under class 12 (vehicles) for “BE 6e” a part of its electric origin SUV portfolio. 

We hence don’t see a conflict as Mahindra’s mark is “BE 6e,” not the standalone “6E.” It differs fundamentally from Indigo’s “6E,” which represents an airline, eliminating any risk of confusion. The distinct styling further emphasizes their uniqueness.

We have taken on board the concerns that InterGlobe Aviation Limited have to infringement of their goodwill, which was not our intention. We are engaged in discussions with them to find an amicable solution.”

Source: NDTV