News

It takes an SUV to solve Aston Martin's problems

The luxury SUV recorded more than 1,500 units of sales in the first half of 2021.

Aston Martin, which suffered significant financial losses in the first half of 2020, seems to have recovered extremely well. The British luxury car brand recently announced that they have registered a massive growth in the first six months of 2021, selling 2,901 units in the process.

The massive growth is accredited to the growing demand for its DBX SUV, which it launched in July last year. The luxury SUV recorded more than 1,500 units of sales in the first half of 2021 - accounting for more than half the total sales of the brand during the given period.

The massive success of the Aston Martin DBX also allowed the brand to cut down on its losses. The company announced that the pre-tax loss fell from £227 million to under £91 million in the first half of 2021. Aston Martin was also able to increase its revenue by a massive 242% to £499 million - largely because of the DBX.

Aston Martin Chairman, Lawrence Stroll, stated that he hopes to see the momentum created by the DBX be carried forward by the two upcoming models as well, which include the Valhalla and the Valkyrie.

Source: Automotive News

 
A helmet will save your life