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Kia to expand its sales network; to focus on Tier-IV cities

Kia aims to reach 300 touchpoints by the end of this year.

According to a media report, having consolidated its position in the Indian market, Kia is now looking to expand to smaller towns and rural areas.

Tae-Jin Park, executive director and chief sales officer, Kia Motor India, has stated that the carmaker is expanding its network and aims to reach 300 touchpoints by the end of this year. The company will focus on tier-IV and upcoming markets. Over the next 2-3 years, Kia will also focus on reach and enhancing the profitability of dealers.

Kia forayed into the Indian market with the Seltos crossover. Earlier this year, the carmaker launched the Sonet, which shares its underpinnings with the Hyundai Venue. Kia also offers the Carnival MPV in India.

Kia has achieved operational profitability in just the first year of operations. By the end of the last fiscal, the company’s operational profit stood at Rs. 308 crore.

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