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Kia opens its first digital showroom in Mumbai

Kia plans to launch three more digital showrooms in Delhi, Chennai and Bangalore by end-2021.

Kia has inaugurated its first digital showroom in India. It is located at Prabhadevi, Mumbai.

The new digital showroom is spread across 606 sq. ft. and has five vehicles on display. It is equipped with 3D configurators with a digital catalogue, a Heritage wall, Digital Spec Boards and a media wall. The content displayed in the showroom is controlled directly by Kia India.

The digital showroom concept aims to minimize the investment and operational challenges of the dealership. Kia plans to launch three more showrooms based on the same concept in Delhi, Chennai and Bangalore by the end of this year.

 
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