Mahindra First Choice opens 'Edition' premium used car store

Mahindra First Choice Wheels has launched a new multi-brand premium used car store called 'Edition'. 

The first 'Edition' store has opened in Juhu, Mumbai, which currently has used cars from brands like Mercedes-Benz, Audi, BMW and Jaguar for sale. Edition also offers comprehensive warranty coverage on its vehicles.

According to the company, with rising disposable incomes, more buyers are looking to upgrade to premium brands. While purchasing a brand new premium car may not be feasible for most, Edition would enable buyers to own these cars at a more affordable price.

Mahindra First Choice Wheels has a multi-brand used car sales network comprising of over 1,200 outlets spread across more than 500 cities in India. Cars are refurbished and undergo an 118-point quality inspection before being put up for sale.