Mahindra Thar Roxx is the Team-BHP car of 2024!

The Thar Roxx is one SUV that appeals to the sensible & practical buyer, as well as the one wearing his / her heart on the sleeve.

Link to Thread / Poll

Bagging a massive 43% of the total ~2000 BHPian votes, the Thar Roxx is the Team-BHP Car of 2024! In a sea of mundane crossovers, the BoF Mahindra Thar Roxx brings fun, style, toughness and excitement. Big congratulations to Mahindra for rolling out yet another blockbuster SUV. Congratulations are also in order to the runner-up Maruti Dzire for bringing “5-star GNCAP safety” to the masses in what is a very well-rounded compact sedan, and to the MG Windsor EV in 3rd place for its proposition of practicality + value for money pricing + quality + space + feature list. Must say, it was quite a fight for the final podium spot between the MG Windsor & Tata Curvv.

The Thar Roxx has brought joy & practicality to the market, the Dzire brings safety to the affordable segment, while the Windsor is the kind of EV that India needs for electric cars to go more mainstream.

Our last car of the year (Innova Hycross) didn’t dominate the poll like this (32% of votes), nor did the car of 2022 (Scorpio-N with 28% votes). But the Thar Roxx is one SUV that appeals to the sensible & practical buyer, as well as the one wearing his / her heart on the sleeve.

I too had voted for the Thar Roxx with the following reasoning:

For a car that combines WORK + PLEASURE + STYLE like no other, the Thar Roxx is my choice for the Team-BHP Car of 2024. It’s the kind of car that proves you don’t need to spend big money to have fun. Engage 4x4 and you’ll be laughing in delight…although I might add, its brute character makes it fun on the road too. It’s the kind of car that appeals to a rich family from South Bombay / South Delhi, a well-to-do farmer from the hinterlands, newly married couples from the Bangalore IT world & an everyday college girl.

I love cars with character and the Thar Roxx finally combines practicality with style (3-door Thar is too impractical). And it’s just not the additional 2 doors. Mahindra smartly avoided stretching the 3-door Thar to make the 5-door Thar. Instead, they used a completely different platform! As a result, the Thar Roxx’s drive is more comparable to a Scorpio-N than the 3-door Thar. The Thar Roxx is powerful, refined, has nice interiors, liveable ride quality (but still bumpy, unsettled & busy), safety equipment & more. Get one, modify the heck out of it, customize it uniquely to your tastes and have a blast in life.

I was reading the posts on the Thar Roxx launch thread and have never seen any new car launch with so many BHPians saying "I want to buy it, I want to book it, I don't need it but I still want one". This SUV has an air of desirability around it. The market wholeheartedly agrees with these sentiments. The Thar Roxx garnered 176,000 bookings in 60 minutes! Although, once potential owners test-drive it on the road, there will be many cancellations too (unsettled ride quality, body-on-frame disadvantages, can’t match the finesse of same-price crossovers).

Mahindra’s ability to churn out one blockbuster after another is commendable = XEV 9e, Thar Roxx, XUV 3XO, Scorpio-N, XUV700, 3-door Thar…we are witnessing an era of Mahindra going from "good" to "greatness". From being a maker of crude’ish UVs to being the undisputed KING of 10-30 lakh SUVs & Crossovers.