Maruti introduces 'i Create' customization options for Swift

Maruti Suzuki has launched 'i Create' customization options for the Swift. Customers will now be able to personalize their cars using the online configurator. 

Last year, Maruti had introduced 'i Create' customization kits with the Vitara Brezza. Now with the 'i Create' options on the Swift, customers can have up to 120 unique possible combinations. The exterior customization options include roof wraps, hood stripes, grille garnish, headlamp and tail gate garnish, alloy wheels, spoilers, front and rear bumper extensions and side skirts, side moldings, door visors and window frame kit.

Customization options for the interior include a flocking kit (red, blue and black colour options on pillars and center console), styling kit in wood or carbon finish, designer mats, neck and back cushion, steering wheel covers (available in red, blue and white) and seat covers in five design choices - cross highlights, vertical stripes, diamond quilting, mason style and silver streak checks.

Maruti claims to have sold over 63,974 units of the Swift in the period of April to July 2017 which is an increase of 25.5% as compared to the same months last year. The company would want to maintain similar sales figures with the introduction of such customization options for the customers.