Mika Hakkinen in India to promote responsible driving

Mika Hakkinen - the former Formula 1 driver will be in India later this month. He will visit Mumbai and Gurugram on November 11 and 12, 2017 respectively. Hakkinen is the Global responsible drinking ambassador for the "Johnnie Walker - The Journey" campaign.

The two-time Formula 1 champion will ride with consumers in Mumbai on November 11. Ola has partnered with Johnnie Walker to provide these rides. On November 12, Hakkinen will drive select guests and winners of a contest held by Star Sports in the the Caparo T1 supercar in Gurugram. The event is scheduled to be held in Ambience Island, where a small motorsports carnival will be setup. A vintage car rally has also been organized for the visitors. Hakkinen will urge visitors to pledge to never drink and drive.

Johnnie Walker - The Journey aims to promote responsible drinking habits. Mika Hakkinen is associated with this movement since the last 10 years. The campaign involves signing a pledge to never drink and drive. Johnnie Walker claims that at present, 4.8 million people from over 40 countries have signed and pledged their support. By 2018, the company aims to increase this number to 5 million.

In India, one road accident occurs every four minutes. It is estimated that 1.5% of road traffic accidents and 4.6% of fatalities are related to drinking and driving. In India, Johnnie Walker is aiming to collect over 2 million pledges.

To take the pledge, click here.